VP, Creator Growth – SLG

Later

VP of Creator Growth owning the sales-led growth motion for creator acquisition at Later. Developing strategies, managing teams, and executing campaigns to enhance creator engagement and revenue.

Posted 5/19/2026full-timeRemote • 🇺🇸 United StatesLead💰 $200,000 - $275,000 per yearWebsite

About the role

Key responsibilities & impact

Own the creator SLG strategy end to end
Set the annual and quarterly GTM plan for creator SLG acquisition
Define the creator journey from initial outreach through activation
Partner with Sales leadership to design creator-facing value propositions
Build and run full-funnel creator acquisition campaigns
Lead creator segmentation and targeting
Develop and launch creator-specific lifecycle programs
Partner with Product Marketing to translate creator monetization product updates into messaging
Serve as the primary marketing partner to the Sales team covering creator acquisition
Collaborate with Later Influence and Mavely teams

Requirements

What you’ll need

8+ years of experience in creator marketing, growth marketing, or GTM roles
Background at a social media platform, creator economy company, or affiliate/influencer marketing business
Proven track record of building and leading sales-led or sales-assisted growth programs
Experience partnering closely with Sales teams
Strong data orientation
Experience managing and growing a team
Strong written and verbal communication skills in English
Familiarity with affiliate marketing mechanics, creator monetization models, or marketplace dynamics
Experience with social platform creator programs

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

creator marketinggrowth marketingGTM strategydata analysiscampaign managementlifecycle program developmentsales-led growth programsaffiliate marketingcreator monetizationmarketplace dynamics

Soft Skills

leadershipcommunicationcollaborationstrategic thinkingteam managementdata orientationproblem-solvingcreativityadaptabilityrelationship building