Director, Creator Growth – PLG

Later

Director of Creator Growth leading the full-funnel, self-serve creator acquisition at Later. Driving strategies to optimize growth in influencer marketing with data-driven insights and team leadership.

Posted 5/18/2026full-timeRemote • 🇺🇸 United StatesLead💰 $175,000 - $225,000 per yearWebsite

About the role

Key responsibilities & impact

Own the creator PLG strategy end to end
Set the annual and quarterly GTM plan for creator PLG
Map the full creator funnel from first awareness through onboarding
Define where PLG and SLG motions intersect
Own conversion rate optimization across the creator acquisition funnel
Build and run a structured experimentation program
Partner with Product and Engineering to identify in-product growth levers
Develop and optimize paid and organic acquisition channels
Serve as the primary growth marketing partner to Product
Collaborate with the Creator SLG team
Partner with Data Science and Marketing Ops
Work with Content and Brand teams
Build, manage, and develop a high-performing creator PLG team
Establish a rigorous experimentation culture
Recruit talent with hands-on PLG, CRO, or growth engineering backgrounds
Define the PLG measurement framework for creators
Build dashboards and reporting cadences
Report on creator PLG performance to senior leadership

Requirements

What you’ll need

8+ years of experience in growth marketing, demand generation, or PLG roles
Hands-on experience running structured experimentation programs (A/B testing, multivariate testing, CRO)
Background at a PLG-oriented company, developer tools business, consumer app, or creator economy platform
Strong data orientation
Experience partnering closely with Product and Engineering teams
Proven ability to manage paid acquisition channels
Experience managing and growing a team
Strong written and verbal communication skills in English
Familiarity with affiliate marketing, creator monetization models, or marketplace dynamics
Experience with creator or developer community growth

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development opportunities
Bonuses
Stock options
Equipment allowances
Wellness programs
Various benefits plans

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketingdemand generationPLGconversion rate optimizationA/B testingmultivariate testingpaid acquisition channelsdata analysisdashboard creationreporting

Soft Skills

team managementcommunicationcollaborationexperimentation cultureleadershipdata orientationstrategic planningcreativityproblem-solvingtalent recruitment