LatamCent

Performance Marketing

• Own pipeline creation through webinars, founder-led content, and paid demand experiments
• Plan and execute 2–4 webinars per month
• Collaborate with the CEO on topics aligned with real buyer pain
• Coordinate speakers, guests, and internal team members
• Build and manage landing pages and registrations
• Own promotion, attendance, follow-up, and post-event reporting
• Repurpose webinars into sales and content assets
• Focus on clarity and consistency over viral content
• Run retargeting campaigns for website visitors and webinar registrants
• Test Google Search campaigns with clear hypotheses
• Manage small budgets responsibly
• Track and report spend, leads, and cost per lead
• Shut down experiments that do not work and explain why
• Join sales calls regularly to understand objections and buyer language
• Translate sales insights into webinars, ads, and content
• Work closely with SDRs and AEs to support pipeline creation

Demand Generation Manager