Senior Director, Product Marketing

LastPass

Senior Director of Product Marketing at LastPass crafting messaging for B2B tech products. Driving go-to-market strategies and leading a product marketing team to enhance awareness and adoption.

Posted 6/3/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $200,000 - $260,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the product marketing team, crafting compelling messaging and positioning
Drive the development of a cohesive go-to-market strategy
Conduct market research, competitive intelligence, and analysis
Develop sales enablement playbooks, assets, and toolkits
Establish and track key metrics and success criteria
Build and maintain relationships with industry analysts, influencers, and technology partners
Lead, inspire, and develop the product marketing team

Requirements

What you’ll need

Extensive experience in product marketing in the B2B technology sector
Demonstrated ability to develop and execute go-to-market strategies for technology products
Strong analytical and strategic thinking abilities
Deep understanding of the B2B technology landscape, customer needs, and competitive dynamics
Exceptional communication and storytelling skills
Proven ability to lead and inspire cross-functional teams

Benefits

Comp & perks

Health coverage, including dependents
Parental leave
Home office setup support
Remote work stipend to support home office needs
Flexible Paid Time Off policies, including Quarterly Self-Care Days and Volunteer Days
Continuous learning and development opportunities, including an annual learning stipend
Peer-to-peer recognition through Motivosity
Employee Assistance Program for well-being support
Short-Term or Remote-Centric Work Arrangements for added flexibility

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketinggo-to-market strategymarket researchcompetitive intelligencesales enablementmetrics trackinganalytical skillsstrategic thinking

Soft Skills

communication skillsstorytelling skillsleadershipteam developmentrelationship buildinginspiration