Senior Growth Product Marketing Manager

LastPass

Lead experimentation and conversion strategies for Teams and Business trial users at LastPass. Collaborate across teams to optimize user journey and unlock growth opportunities.

Posted 5/20/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $89,600 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Lead experimentation and conversion strategies for Teams and Business trial users
Own the strategy and execution of trial conversion experiments, test bold ideas, analyze performance, and collaborate cross-functionally to optimize the user journey and unlock growth opportunities
Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns
Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience
Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions
Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience
Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking

Requirements

What you’ll need

Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment
Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies
Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI
Strong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data
Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams
Strong problem-solving skills and a self-starter mindset
Fluency with AI tools to support growth marketing, experimentation, and data analysis

Benefits

Comp & perks

Competitive compensation
Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
Parental leave
Comprehensive health coverage, including dependents
Home office setup support
LastPass Families free account for up to 5 members
Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
Peer-to-peer recognition through Motivosity
Employee Assistance Program for well-being support
Remote work stipend to support your home office needs
Short-Term or Remote-Centric Work Arrangements for added flexibility

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

A/B testingdata analysisconversion strategieslifecycle marketingexperimentationuser experience optimizationsegmentation strategyemail marketinggrowth marketinganalytics

Soft Skills

communicationcollaborationproblem-solvinganalytical thinkingcuriositycreativityself-starterbold thinkingrisk-takingalignment