LastPass

Director, Performance Marketing

LastPass

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Job Level

Lead

About the role

  • Develop and execute comprehensive paid media strategies to drive the growth of B2B Trials and Hand Raisers and drive acquisition across both B2B and B2C e-commerce in multiple digital channels.
  • Manage and optimize six-figure cross-channel budgets effectively to maximize ROI and achieve performance goals.
  • Lead the media planning process, including audience targeting, channel selection, and budget allocation.
  • Forecast performance and identify opportunities for scaling campaigns while maintaining profitability.
  • Stay updated on industry trends, best practices, and new technologies to continuously improve campaign performance and efficiency.
  • Provide regular reporting and analysis of campaign performance, highlighting key insights and recommendations for optimization.
  • Implement machine learning for automated bidding and LTV

Requirements

  • Proven expertise and experience driving and managing paid media for a high-volume B2B trial motion.
  • Must have experience in both B2C e-commerce and B2B SaaS
  • Advanced knowledge of third-party bidding tools, predictive modeling, and real-time bidding algorithms
  • Experience in digital marketing, with a focus on paid media management.
  • Proven expertise in managing six-figure cross-channel budgets and delivering measurable results.
  • Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
  • Experience with SaaS (Software as a Service), PLG (Product-Led Growth), and e-commerce platforms.
  • Demonstrated ability to develop and execute strategic media plans that drive business growth.
  • Excellent analytical skills with the ability to interpret data, analyze trends, and draw actionable insights.
  • Exceptional communication and leadership skills, with the ability to inspire and motivate teams to achieve goals.
  • Detail-oriented with a passion for continuous learning and improvement in the digital marketing space.
Benefits
  • Market-leading password manager
  • High-growth, collaborative environment with inclusive teams
  • Remote-first culture
  • Competitive compensation
  • Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
  • Parental leave
  • Comprehensive health coverage, including dependents
  • Home office setup support
  • LastPass Families free account for up to 5 members
  • Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
  • Peer-to-peer recognition through Motivosity
  • Employee Assistance Program for well-being support
  • Remote work stipend to support your home office needs
  • Short-Term or Remote-Centric Work Arrangements for added flexibility

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid media strategiesB2B e-commerceB2C e-commercebudget managementmachine learningpredictive modelingreal-time bidding algorithmsdigital marketingcampaign performance analysisaudience targeting
Soft skills
analytical skillscommunication skillsleadership skillsdetail-orientedstrategic planningteam motivationcontinuous learningproblem-solvinginsight generationperformance optimization