GTM AE
Horizons
Mid · Seniorfull-time🇺🇸 United States
Posted: 3 hours agoSource: boards.greenhouse.io
Senior Growth Product Marketing Manager
LastPass
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $108,400 - $125,000 per year
Job Level
Senior
About the role
- Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns.
- Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience.
- Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies.
- Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience.
- Bring fresh ideas to the table, whether it’s an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy.
Requirements
- Extensive experience in product, growth, or lifecycle marketing preferably in a SaaS or PLG environment.
- Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies.
- Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI.
- Strong analytical skills with proven expertise in using data to drive impactful initiatives; curiosity to explore new ideas, test hypotheses, and learn from data.
- Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams.
- Problem-solving, self-starter mindset.
Benefits
- Competitive compensation
- Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
- Parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- LastPass Families free account for up to 5 members
- Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
- Peer-to-peer recognition through Motivosity
- Employee Assistance Program for well-being support
- Remote work stipend to support your home office needs
- Short-Term or Remote-Centric Work Arrangements for added flexibility
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
A/B testinglifecycle marketingconversion optimizationdata analysissegmentation strategyonboarding flowemail marketing
Soft skills
analytical skillscommunication skillscollaboration skillsproblem-solvingcuriosityself-starter mindset
