Lastmile Retail

Artificial Intelligence

• Conduct research on how generative AI search engines summarize local business data and identify the "ranking factors" for AI-led local discovery.
• Develop and test prompts to generate high-quality, localized FAQs, store descriptions, and social posts while maintaining brand voice and SEO integrity.
• Partner with the team to identify repetitive local SEO tasks (e.g., auditing listings or sentiment analysis on reviews) that can be streamlined using AI tools.
• Use AI-powered tools to perform deep-dive competitive analysis into how rivals are positioning themselves in local markets.
• Work with Google Search Console and Looker Studio to track how AI-driven search changes impact our organic traffic and conversion rates.
• Create a "Playbook for AI in Local SEO" based on your summer findings to help the team transition from manual to automated workflows.

AI & Local Search Research Intern