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Junior Brand Marketing Manager
LassieBrand Marketing Manager Junior at Lassie France, transforming animal health with digital insurance solutions. Involve in brand strategy, content creation, and social media marketing.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand strategy and positioning, with a strong focus on social media management and content creation. Proficient in conducting market research and collaborating with creative teams to produce engaging marketing materials.
Highest-signal resume keywords
Brand StrategySocial Media ManagementContent CreationMarket ResearchInfluencer Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand GuidelinesCompetitive AnalysisEditorial Calendar DevelopmentLanding Page CreationCampaign Monitoring
Soft Skills
CreativityProactivityCollaboration
Tools & Technologies
InstagramTikTok
Industry Keywords
Pet IndustryMarketing CampaignsContent CreatorsFreelancersAgencies
About the role
Key responsibilities & impact- Brand strategy & positioning
- Ensure brand guidelines are correctly applied across all channels and materials
- Conduct competitive and industry monitoring to identify trends and opportunities
- Contribute to market research and surveys targeting pet parents
- Help define the cross-channel editorial calendar (website, social media, email, in-app and site articles) and write content
- Collaborate with freelancers and agencies (designers, videographers) to produce creative assets
- Assist with the launch and monitoring of marketing campaigns (paid social, partnerships, etc.)
- Help create landing pages and campaign materials
- Contribute to social media management (Instagram & TikTok) and influencer strategy
- Identify and help manage partnerships with content creators and influencers
Requirements
What you’ll need- Master's-level education (Bac+4/5) in communications, marketing or business; ideally with initial marketing experience (internship or work-study)
- Strong knowledge of Instagram and TikTok
- Always up to date on the latest social media and influencer trends and news
- Creative and proactive — able to generate ideas and be a driving force in the team
- Proficient in English and comfortable working in an international environment (e.g., with Swedish and German colleagues)
- Excellent written French with impeccable spelling and grammar
- You love animals
Benefits
Comp & perks- Pet-friendly offices (possibility to bring your dog to work)
- A warm, collaborative environment where your ideas are always welcome
- Flexible hours and remote work options for a healthy work–life balance
- Team-building events to strengthen cohesion and team spirit