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Lark

Senior Channel Marketing Manager

Lark

Senior Channel Marketing Manager at Lark Health leading consumer marketing strategies for healthcare. Focused on Medicare enrollment and engagement across various programs.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $128,400 - $178,640 per yearWebsite

About the role

Key responsibilities & impact
  • Lead marketing representation in critical external commercial plan partner meetings
  • Collaborate closely with account management to define, develop, and deliver essential marketing assets
  • Lead end-to-end marketing execution for Medicare programs
  • Own the execution of high-impact consumer enrollment campaigns
  • Partner closely with AM teams to respond to client marketing requests
  • Lead campaign performance tracking with a focus on enrollment and engagement metrics
  • Partner closely with legal to ensure compliance of marketing materials
  • Use strategic thinking to identify and resolve complex enrollment issues

Requirements

What you’ll need
  • Proven background in healthcare marketing with significant experience focused on commercial and Medicare plans
  • Track record of leading direct-to-consumer campaigns
  • Exceptional attention to detail and compliance-driven
  • Strong analytical skills with a focus on enrollment funnel performance
  • Agile mindset and adaptability in dynamic environments
  • Strategic problem solver and influencer
  • Extensive experience in channel, lifecycle, and CRM marketing
  • Hands-on experience with marketing automation platforms

Benefits

Comp & perks
  • Comprehensive benefits package
  • Participation in a bonus program
  • Stock awards when applicable

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
healthcare marketingMedicare programsdirect-to-consumer campaignsenrollment funnel performancechannel marketinglifecycle marketingCRM marketingmarketing automation
Soft Skills
attention to detailcompliance-drivenanalytical skillsagile mindsetadaptabilitystrategic problem solverinfluencer