Account Based Marketing Program Lead

LangChain

LangChain ABM lead generating Strategic-segment pipeline for its AI agent platform. Building omnichannel campaigns, events, and sales alignment for high-value enterprise accounts.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $165,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in account-based marketing strategies, including the execution and measurement of omnichannel campaigns tailored to enterprise accounts. Proficient in leveraging data insights to influence marketing decisions and drive pipeline growth in a high-growth B2B environment.

Highest-signal resume keywords

Account-Based Marketing (ABM)Pipeline GenerationCampaign Performance MeasurementB2B Buying Cycle UnderstandingABM Platforms (6sense, Demandbase)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Omnichannel Campaign Execution1:1 and 1:few Marketing StrategiesData-Driven Decision MakingContent SyndicationDirect Mail MarketingEvent Planning and ExecutionPaid Media ManagementEmail MarketingMulti-Touch AttributionSales Collaboration

Soft Skills

Cross-Functional Team InfluenceTailored MessagingCollaborationStrategic ThinkingCommunication

Tools & Technologies

CRM ToolsMarketing Automation ToolsEvent Management SoftwareAnalytics PlatformsSocial Media Advertising

Industry Keywords

High-Growth EnvironmentEnterprise AccountsTechnical MarketingDeveloper-Oriented CategoryAccount Insights

About the role

Key responsibilities & impact

Own the account-based marketing strategy for the Strategic segment and generate and accelerate pipeline for the Strategic sales team
Partner with sales teams to define an Ideal Customer Profile and select target accounts and contacts
Build and execute 1:1 and 1:few omnichannel campaigns across email, custom landing pages, paid social, ads, and events
Use account- and contact-level insights to guide campaign decisions
Collaborate daily with sales representatives and SDRs to synchronize outreach and share account insights
Tailor messaging and assets to buying committees' specific business pain points
Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events
Measure pipeline growth, target reach, and ROI using marketing tools and CRMs
Influence priorities across field marketing, demand generation, and product marketing based on Strategic segment needs
Partner with partner marketing and channel partners on co-marketing initiatives

Requirements

What you’ll need

6–8 years of experience in an account-based marketing role in a high-growth environment
Proven experience owning, executing, and measuring 1:1 and 1:few ABM motions across paid media, email, content syndication, direct mail, and events
Experience generating pipeline directly for a sales organization
Track record of influencing cross-functional teams
Deep understanding of B2B buying cycles and mapping marketing motions to pipeline stages
Ability to use pipeline and campaign performance data for decision-making
Experience with ABM platforms such as 6sense or Demandbase and multi-touch attribution tooling
Experience marketing to enterprise or Strategic-tier accounts in a technical, developer-oriented category

Benefits

Comp & perks

Medical, dental, and vision coverage
Flexible vacation
401(k) plan
Life insurance
Meaningful equity
Variable compensation for relevant roles
Meals on in-office days in the US
Benefits and perks
Competitive compensation