Head of Marketing

Langate Software

Head of Marketing for Langate, a software development services provider. Leading marketing strategies across multiple brands and driving growth in an ever-evolving environment.

Posted 7/28/2026full-timeRemote • 🇺🇦 UkraineLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies across multiple brands and products, with a strong focus on data-driven decision-making and performance evaluation. Proficient in leveraging AI and modern marketing practices to enhance lead generation, customer acquisition, and brand visibility.

Highest-signal resume keywords

Marketing Strategy DevelopmentData-Driven Decision MakingLead Generation ManagementSEO and Website OptimizationAI and Automation in Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsKPI DefinitionFunnel Performance EvaluationContent StrategyInbound MarketingDemand GenerationLead GenerationWebsite ConfigurationAI Tools in MarketingMultidisciplinary Team Management

Soft Skills

Strong OwnershipIndependenceAdaptabilityEffective CommunicationStrategic Leadership

Tools & Technologies

Marketing Automation ToolsAttribution ToolsConversion Tracking ToolsPerformance Evaluation ToolsSMM Platforms

Industry Keywords

Brand AwarenessCustomer AcquisitionMarketing OperationsGo-To-Market StrategyProductization

About the role

Key responsibilities & impact

Define and drive the overall marketing strategy for Langate and its portfolio of brands and products.
Develop separate marketing approaches based on each brand’s audience, maturity, business model, and growth objectives.
Lead, coordinate, and develop the marketing, PR, SMM, SEO, content, and lead generation functions.
Support the preparation of marketing materials, presentations, proposals, and tender-related documentation.
Establish clear responsibilities, KPIs, reporting standards, and performance expectations across the marketing team.
Ensure effective delegation while maintaining sufficient understanding of each marketing direction to evaluate quality and results.
Build a consistent data-driven decision-making process across all marketing activities.
Monitor inbound lead generation and ensure that lead flow remains stable across existing business directions.
Identify opportunities to increase qualified inbound demand, brand awareness, engagement, and conversion.
Analyse marketing and sales funnels, identify bottlenecks, and propose measurable improvements.
Develop positioning, messaging, value propositions, and go-to-market approaches for new products and platforms.
Support the company’s strategic transition towards productization while continuing to develop and reposition the outsourcing direction.
Introduce and expand the use of AI and automation across marketing workflows.
Research new AI-related marketing practices, tools, platforms, and changes in customer acquisition behaviour.
Oversee website development and optimisation from a marketing perspective.
Work closely with sales and lead generation teams to align messaging, campaigns, target audiences, and qualification criteria.
Present strategies, results, risks, and recommendations to the CEO and company leadership.
Maintain a balance between strategic leadership and direct involvement in daily marketing operations.

Requirements

What you’ll need

Experience in a marketing leadership role, managing a team and driving the overall marketing strategy.
Strong experience managing multidisciplinary marketing teams, including marketing, PR, SMM, SEO, PCC and lead generation specialists.
Ability to create, implement, and adjust marketing strategies for several brands, products, or business directions simultaneously.
Strong data-driven approach to marketing, including experience collecting, analysing, and interpreting marketing and sales data.
Practical experience defining marketing KPIs, building reporting processes, evaluating funnel performance, and making decisions based on measurable results.
Experience with marketing analytics, attribution, conversion tracking, experimentation, and performance evaluation tools.
Strong understanding of inbound marketing, demand generation, lead generation, and customer acquisition.
Hands-on knowledge of modern SEO practices, website optimisation, content strategy, and basic website configuration.
Experience working with both product-based and outsourcing or service-based business models.
Practical experience using AI and LLM-based tools in marketing processes.
Ability to build or convert already existing strategies.
Understanding of how AI is changing search, content creation, customer acquisition, brand visibility, marketing operations, and buyer behaviour.
Proven ability to initiate and run marketing experiments, validate hypotheses, and turn successful ideas into scalable processes.
Ability to translate new business or product ideas into clear positioning, messaging, promotional materials, and go-to-market activities.
Willingness to remain involved in operational work when necessary, including campaign execution, website updates, marketing materials, tender-related activities, and other hands-on tasks.
Strong ownership, independence, and ability to work effectively in a rapidly changing environment.
English: Upper-Intermediate to Advanced.

Benefits

Comp & perks

Cutting-Edge Technologies on Real Projects: At Langate, you'll work with the latest technologies on live projects.
Work-Life Balance with Benefits: We value work-life balance and offer paid time off, including vacation days and sick leave.
Remote work options and hearty life are part of the package too.
Investment in Your Growth: We're committed to your professional development. You can expect training programs, courses, and opportunities to enhance your English language skills.
Team Building and Unity: We know that a happy team is a productive team. That's why we organize team-building events and group activities to foster strong bonds and a sense of belonging.