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Senior Vice President – Marketing, Brand Strategy
Landmark Properties, Inc.Senior Vice President of Marketing transforming in-house capabilities into a top-tier agency model. Leading integrated marketing strategies for a diverse portfolio of properties across the United States.
About the role
Key responsibilities & impact- Transform in-house marketing capabilities into a best-in-class agency model.
- Lead development and execution of an integrated marketing strategy for diverse property portfolio.
- Shape organizational growth by centralizing marketing operations and fostering a culture of creativity and data-driven decision-making.
- Develop and implement a comprehensive, integrated marketing and brand strategy aligned with organizational objectives.
- Centralize marketing functions, driving brand-aligned content strategy and championing marketing technology adoption.
- Lead, mentor, and inspire a creative services team, evolving organizational structure to meet future needs.
- Provide strategic vision and direction for the in-house marketing agency, championing best practices and creative innovation.
- Define and track core marketing KPIs and translate insights into actionable strategies.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field required; MBA preferred.
- 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role (VP or equivalent).
- Proven track record of building and leading high-performing marketing teams, ideally within an in-house agency model.
- Proven expertise in brand strategy, architecture, and corporate identity, with a track record of successfully launching and managing multiple brands.
- Strategic, entrepreneurial, and creative thinker with strong business acumen and a results-oriented mindset.
- Deep understanding of the full marketing mix—including creative services, content creation, digital marketing, and analytics—and proficiency with modern MarTech platforms (CRM, automation, analytics).
- Exceptional communication, collaboration, and consensus-building abilities across all organizational levels.
- Adaptable, passionate brand advocate, comfortable in fast-paced environments and attentive to detail and design.
Benefits
Comp & perks- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Gender expression, gender identity, sexual orientation, and ethnic diversity are welcome.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Marketing StrategyBrand ManagementContent CreationDigital MarketingAnalyticsCreative ServicesMarketing OperationsData-Driven Decision-MakingCampaign ManagementMarket Research
Soft Skills
Exceptional CommunicationCollaborationConsensus-BuildingAdaptabilityCreativity
Certifications
Bachelor’s Degree in MarketingMBA Preferred