Head of Lifecycle Marketing

Landing

Head of Lifecycle Marketing at Landing focusing on increasing guest retention and loyalty through strategic initiatives. Leading AI-driven lifecycle marketing efforts to enhance customer engagement.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own repeat-booking rate, guest LTV, and direct demand from existing base.
Create solutions to change booking behavior.
Conduct guest calls and manage review feedback.
Solve problems proactively based on guest feedback.
Collaborate with Ops for timely messaging.
Design in-unit experiences that enhance brand perception.
Develop loyalty programs to encourage repeat bookings.
Rebuild CRM stack and segmentation in HubSpot.
Execute AI-driven strategies and experimentation to optimize lifecycle.

Requirements

What you’ll need

6+ years in lifecycle, CRM, or retention marketing in a brand where voice and taste mattered.
Hands-on operator in HubSpot, ideally with exposure to dedicated B2C lifecycle platforms like Braze, Iterable, Customer.io, or Klaviyo.
Data fluency.
Genuine AI fluency.
Experimentation discipline — holdouts, incrementality, pre-registered hypotheses.
Commercial instinct.
High ownership.

Benefits

Comp & perks

Solid compensation package + stock options
Comprehensive benefits - Medical, Dental, Vision, Life and AD&D, Disability, Mental Health, Pet, Commuter, and FSA or HSA
401(k) plan and access to ImmediatePay
Super generous PTO policy
Opportunities for upward mobility - we want you to grow with us!
Travel perk: $750 USD annually in Landing Stays

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lifecycle marketingCRM marketingretention marketingdata fluencyAI fluencyexperimentation disciplineincrementalityhypothesis testing

Soft Skills

problem-solvingcollaborationownershipcommercial instinct