Mid-Market Account Executive, CPG

Laminar (Formerly H2Ok Innovations)

Mid-Market Account Executive driving sales in the CPG sector at Laminar. Leading technology sales for operational efficiency and sustainability solutions.

Posted 7/27/2026full-timeSomerville • Massachusetts • 🇺🇸 United StatesJuniorMid-Level💰 $170,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing the sales process from prospecting to closure, with a strong focus on building relationships at the VP/C-level and articulating value propositions. Proficient in consultative selling of technology solutions in the Mid-Market CPG industry, with a proven track record of quota attainment and effective communication skills.

Highest-signal resume keywords

SaaS Sales ExperienceCPG Industry KnowledgeConsultative SellingQuota AttainmentOutbound Sales

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Process ManagementPipeline ForecastingNegotiation SkillsTechnical AcumenValue ArticulationROI MeasurementAccount PresentationsCold OutreachStakeholder EngagementProject Execution

Soft Skills

Excellent Communication SkillsRelationship BuildingProblem SolvingActive Social Presence

Tools & Technologies

AI/MLSaaSPaaSIoT

Industry Keywords

Mid-MarketFood and Beverage IndustryManufacturing SalesCapex/Opex ProjectsEntrepreneurial Mindset

Tech Stack

Tools & technologies

IoT

About the role

Key responsibilities & impact

Manage the entire sales process from cold outreach prospecting to close, including accurate pipeline forecasting in Mid-Market accounts (household recognizable brands in the CPG space)
Develop champions, stakeholder mindshare, and trusted relationships at the VP/C-level
Create and build account specific presentations that articulate Laminar’s value proposition, delivery to the customer.
Use your industry expertise to discover and help implement new, high-value, use cases that make Laminar’s technology highly sticky in your customer footprint
Have a passion for technology, strong technical acumen, and speak fluently about current trends related to AI/ML, SaaS, PaaS, IoT, and the industry in general.
Work closely with the deployment team to deliver pilots, expansions and large global roll-outs.
Take sole responsibility to remove obstacles in negotiations, deal closure and smooth execution of projects.
Understand customer needs and bring to the table the ability to measure and articulate value and ROI to a customer for key use cases of Laminar’s technology.

Requirements

What you’ll need

2+ years successfully selling in a fast-paced environment, with SaaS, IoT, and/or manufacturing sales specifically in the Mid-Market CPG industry. Prior employment in or selling to the food and beverage industry is a big plus.
Proven experience in outbound sales, building champions and negotiating both land and expand deals especially in CPG industry
Experience in consultative selling of technology into manufacturing, justifying large capex/opex projects to senior leadership.
Proven track record of quota attainment in an inside sales capacity including cold outreach.
Excellent written and oral communications skills with a willingness to establish an active social presence on LinkedIn
Desired: Undergrad degree in Chemical/Mechanical/Electrical/Industrial Engineering, Industrial Engineering, or Science, or MBA Entrepreneurial mindset and passion for getting in on the ground floor at a fast-growing startup.

Benefits

Comp & perks

Competitive salary, equity, and a 401(k) with company match
Health, dental, and vision coverage, plus short- and long-term disability and life insurance
Flexible time off and 12 company-paid holidays
A conference and learning budget to keep growing your craft
Greentown Labs membership and a transportation benefit for your commute