Lamark Media

Senior Paid Social Specialist

Lamark Media

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Manage the end-to-end execution of paid social campaigns for a portfolio of clients across Meta (Facebook/Instagram) and Pinterest and be able to manage and optimize a high volume of campaigns
  • Own the technical setup within Ads Manager—from pixel placement and catalog syncing to complex naming conventions and UTM parameters
  • Serve as the team’s data lead, building and maintaining Excel-based reporting templates, using Pivot Tables to aggregate data across accounts and identify macro trends
  • Proactively optimize campaigns daily, making real-time adjustments to bids, budgets, and creative based on fluctuating performance signals
  • Translate raw data into 'client-ready' insights, explaining the why behind the numbers during weekly and monthly calls

Requirements

  • 4-6 years of hands-on media buying experience, ideally within an agency setting where you’ve managed multiple budgets simultaneously
  • 2+ years managing paid social specialists
  • High proficiency in Meta Ads Manager and Pinterest Ads Manager
  • You are highly efficient in Microsoft Excel
  • You thrive in a fast-paced, deadline-driven environment
  • You dig into the data, find the bottleneck, and come to the table with a solution
Benefits
  • Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
  • Diverse and forward-thinking environment
  • Great career growth opportunity—you’ll have direct access to agency leadership
  • Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
  • 401(k) with employer matching
  • Company events and industry conferences

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media buyingcampaign managementdata analysisreportingoptimizationbudget managementdata aggregationUTM parameterspixel placementnaming conventions
Soft skills
leadershipproblem-solvingcommunicationtime managementadaptabilityattention to detailanalytical thinkingcollaborationproactivityefficiency