Director of Paid Acquisition

Lakeshore Learning Materials

Director of Paid Acquisition leading paid media strategies for Lakeshore's e-commerce and institutional channels. Managing a team and optimizing campaigns to enhance customer engagement and conversion.

Posted 7/21/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $123,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in performance and paid media strategy, with a strong focus on budget management, team leadership, and data-driven decision-making in e-commerce environments. Proven ability to optimize customer acquisition through rigorous testing and collaboration with cross-functional teams.

Highest-signal resume keywords

Paid Media StrategyMeta Ads ManagerGoogle AdsTeam LeadershipBudget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Performance MediaE-commerce MarketingAttribution ModelingBid StrategyCreative Testing Frameworks

Soft Skills

Decision-MakingTalent DevelopmentCollaboration

Industry Keywords

B2CB2BCustomer Acquisition CostReturn on Ad SpendE-commerce

About the role

Key responsibilities & impact

Owning the paid acquisition strategy, roadmap, and budget across Meta, Google and emerging channels — holding full accountability for CAC, ROA and revenue targets across B2C and B2I
Leading and growing a team of paid media professionals, setting clear direction, raising the standard of work, and building the skills and structure the team needs to scale
Partnering with our external agency and cross-functional teams — creative, merchandising, e-commerce and finance — to align paid investment with company priorities and maximize return
Designing and running a rigorous, continuous testing program across creative, audience, bid strategy and landing pages, translating results into fast, evidence-based decisions
Building reporting and forecasting that gives leadership clear, honest visibility into spend, acquisition performance, and where the business is headed
Analyzing the full paid customer journey — from first impression through conversion — to surface high-impact optimization opportunities both in-channel and on-site

Requirements

What you’ll need

10+ years in performance and paid media in an ecommerce environment, with meaningful experience in both B2C retail and B2B or institutional channels
5+ years managing significant paid media budgets directly in-platform, with deep current hands-on expertise in Meta Ads Manager and Google Ads
5+ years leading a team, with a demonstrated ability to develop talent, set direction, and hold a team accountable for measurable outcomes
Proven track record owning paid channels end-to-end — from strategy and forecasting through execution, testing and optimization
Strong command of budget pacing, bid strategy, attribution modeling, and creative testing frameworks
Experience briefing and collaborating with creative teams to develop and iterate on ad concepts tied to performance goals
Comfortable making confident decisions with incomplete information in a fast-moving, shifting environment

Benefits

Comp & perks

Paid leave for new parents to support work/life balance and family bonding
Excellent medical/dental and vision coverage—EPO, PPO and HSA
401(k) retirement plan with company contribution (because you will retire someday)
Flexible benefits—choose what you like, ignore the rest
On-site preschool for our employees’ children
On-site employee gym for all levels/fitness needs
Generous employee discount
Casual dress…and we really mean it