Director of Paid Social – Performance Marketing Manager, Retail & E-commerce

Lago

Director of Paid Social leading execution of Meta ad campaigns for retail and e-commerce. Overseeing performance metrics and campaign optimization with a global, remote team.

Posted 7/1/2026full-timeRemote • 🇵🇭 PhilippinesLead💰 $3,000 - $7,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing Meta Ads accounts, including campaign optimization, budget pacing, and data-driven decision making. Proven ability to collaborate on creative strategies and manage multiple campaigns effectively.

Highest-signal resume keywords

Meta Ads ManagementCampaign OptimizationBudget PacingData-Driven Decision MakingCreative Testing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign BuildsBid ManagementPerformance MetricsScaling PerformancePerformance Reporting

Soft Skills

Attention to DetailOwnershipPrioritization

Industry Keywords

DTCE-CommerceAgency EnvironmentMulti-Client Environment

About the role

Key responsibilities & impact

Own day-to-day management of Meta Ads accounts (Facebook & Instagram)
Build, launch, and optimize campaigns based on performance goals
Monitor budget pacing and adjust bids to maximize results
Manage campaign performance through learning phases and scaling efforts
Identify performance trends and optimize based on data insights
Collaborate on creative testing and iteration strategies

Requirements

What you’ll need

5+ years of experience managing paid social campaigns, primarily on Meta (Facebook & Instagram)
Strong hands-on experience with campaign builds, budget pacing, and bid management
Experience optimizing campaigns through the learning phase and scaling performance
Ability to manage and prioritize across multiple campaigns or accounts
Strong understanding of performance metrics and data-driven decision making
High attention to detail and ownership of campaign execution
**Nice-to-Haves**
Experience in DTC or e-commerce environments
Familiarity with creative testing and iteration strategies
Experience working in agency or multi-client environments
Exposure to performance reporting and attribution tools

Benefits

Comp & perks

Remote Work: Work from anywhere—our team is global, and we value work-life balance.
Growth Opportunities: As a key player you’ll have the chance to shape your role and grow with us.
Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.