Director of Paid Search, Performance Marketing Manager, Retail & E-commerce

Lago

Director of Paid Search focusing on executing and optimizing Google Ads campaigns for retail and e-commerce. Leading performance management and communication with clients in a fully remote position.

Posted 7/1/2026full-timeRemote • 🇵🇭 PhilippinesLead💰 $3,000 - $7,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Google Ads accounts with a focus on Search, Performance Max, and Shopping campaigns, while optimizing bid strategies and budget pacing to achieve performance goals. Proficient in GA4 for conversion tracking and reporting, with strong communication skills for client engagement.

Highest-signal resume keywords

Google Ads ManagementKeyword StrategyGA4 ProficiencyBid Strategy OptimizationClient Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsSearch CampaignsPerformance Max CampaignsShopping CampaignsKeyword ManagementBid StrategyBudget PacingAd CopywritingConversion TrackingShopping Feed Optimization

Soft Skills

Strong Written CommunicationStrong Spoken Communication

Tools & Technologies

GA4Slack

Industry Keywords

DTCE-commerceCross-Channel CollaborationYouTube CampaignsCreative Testing

About the role

Key responsibilities & impact

Own day-to-day management of Google Ads accounts (Search, PMax, Shopping, YouTube)
Build and refine account structure, campaigns, and asset groups
Manage keyword strategy, search queries, and negative keyword lists
Monitor and optimize shopping feeds and campaign performance
Handle bid strategy and budget pacing to hit performance goals
Draft ad copy and creative variations (with final approvals as needed)
Monitor GA4 conversions and investigate discrepancies
Collaborate with paid social on cross-channel insights
Lead paid search communication with the client (Slack, calls, reporting)
Participate in weekly calls and present performance updates

Requirements

What you’ll need

5+ years of hands-on Google Ads experience
Experience managing accounts with $100K+ monthly spend
Strong experience across Search, Performance Max, and Shopping campaigns
Solid understanding of keyword strategy, search query mining, and negative keyword management
Experience with bid strategies and budget pacing
GA4 proficiency (conversion tracking, audiences, reporting)
Strong written and spoken English (client-facing)
Experience working with US, UK, or AU clients
**Nice-to-Haves**
DTC / e-commerce experience (apparel or fashion preferred)
Experience with shopping feed optimization
Familiarity with Demand Gen / YouTube campaigns
Exposure to cross-channel collaboration (paid social, creative testing)

Benefits

Comp & perks

Remote Work: Work from anywhere—our team is global, and we value work-life balance.
Growth Opportunities: As a key player in you’ll have the chance to shape your role and grow with us.
Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.