Beauty and Wellness Social Media, Content Creator

Lago

Social Media & Content Creator managing growth and content for a clean beauty brand. Utilizing video creation on TikTok and Instagram to drive brand outreach and community engagement.

Posted 5/5/2026full-timeRemote • 🇷🇸 SerbiaMid-LevelSenior💰 $10 - $12 per hourWebsite

About the role

Key responsibilities & impact

Work with Founder to define and refine content strategy across TikTok, Instagram, Pinterest, and any emerging channels
Own and maintain the monthly content calendar across all platforms
Ideate and pitch creative concepts weekly - staying ahead of trends, sounds, and formats that fit the brand
Be on camera regularly as a face of the brand — UGC-style, authentic, no heavy production
Use AI photography and visual tools to supplement and scale content production
Manage the full production cycle: concept, filming, editing, posting
Manage day-to-day presence across TikTok, Instagram, YouTube, Pinterest, and Facebook
Engage with the community - comments, DMs, and building real relationships with followers
Own social channel growth as a KPI — follower count, reach, and engagement are yours to move
Own social-driven revenue as a KPI — you are directly responsible for generating sales through our social channels
Drive sales through TikTok Lives, shoppable content, and platform-native commerce features (TikTok Shop, Instagram Shopping)
Track weekly and monthly benchmarks across all platforms: reach, engagement, follower growth, and social-attributed revenue
Deliver a simple performance recap to founder regularly with clear takeaways and recommendations
Connect content performance to sales data so we always know what's working and why

Requirements

What you’ll need

This position requires regular on-camera presence for content creation, so confidence and comfort with filming yourself are essential.
Strong interest and familiarity with beauty and wellness products
Ability to align authentically with a female-focused brand
Ability to leverage AI for content creation and editing
Excellent communication and collaboration skills
Creative mindset with ability to generate fresh content ideas
Experience with TikTok, Instagram, Pinterest, and other social platforms
Comfortable participating in photoshoots and video production
Ability to organize and manage content calendars and deliverables
Flexible, adaptable, and growth-oriented mindset

Benefits

Comp & perks

Remote Work: Work from anywhere—our team is global, and we value work-life balance.
Growth Opportunities: As a key player in you’ll have the chance to shape your role and grow with us.
Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
*As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.*

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategycontent calendar managementvideo productioneditingsocial media managementAI photographyperformance trackingsales generationshoppable contentcommunity engagement

Soft Skills

confidencecommunicationcollaborationcreativityflexibilityadaptabilitygrowth-oriented mindsetrelationship buildingtrend awarenessauthenticity