Lago

Ads Buyer, Marketing Industry

Lago

full-time

Posted on:

Location Type: Remote

Location: Mexico

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About the role

  • Plan, execute, and optimize paid campaigns across Facebook, Instagram, Google, YouTube, TikTok and other digital platforms.
  • Develop data-backed ad strategies aligned with marketing goals and target KPIs.
  • Manage ad budgets, monitor campaign performance, and make real-time adjustments for maximum results.
  • Collaborate with the creative team to produce eye-catching visuals and engaging video ads using tools like Canva or Adobe Suite in collaboration with other creative teams on staff.
  • Conduct A/B testing on ad creatives, targeting, and copy variations.
  • Track, analyze, and report on campaign metrics using GA4, Google Ads, and Meta Ads Manager.
  • Stay updated with the latest trends, tools, and best practices in paid media and digital marketing.
  • Coordinate all campaign management with Account Managers (who are also 3+ year ad buyers).

Requirements

  • 3+ years of proven experience in Facebook and Google Ads campaign management (Meta, YouTube, Search, Display, Performance Max, etc.), TikTok, LinkedIn and other platforms are a big plus.
  • Strong understanding of omnichannel marketing and cross-platform ad strategies.
  • Proficiency with GA4, Google Tag Manager (GTM), Data Analytics, and other performance tracking tools.
  • Experience creating and editing ad creatives (video, graphics, copywriting).
  • Analytical mindset with strong attention to detail and data interpretation.
  • Excellent communication and collaboration skills.
  • Agency experience is a plus.
Benefits
  • **Remote Work:** Work from anywhere—our team is global, and we value work-life balance.
  • **Growth Opportunities:** As a key player i you’ll have the chance to shape your role and grow with us.
  • **Innovative Culture:** Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
  • *As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to **Lago’s Confidentiality and Non-Circumvention Agreement**. This ensures a respectful and professional experience for everyone involved.*
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Facebook AdsGoogle AdsYouTube AdsTikTok AdsA/B testingData AnalyticsAd copywritingCampaign managementPerformance trackingOmnichannel marketing
Soft Skills
Analytical mindsetAttention to detailCommunication skillsCollaboration skills