Lago

PPC Specialist, Google Ads

Lago

full-time

Posted on:

Location Type: Remote

Location: Serbia

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $1,800 - $3,200 per month

About the role

  • Build and launch search, display, and performance campaigns
  • Structure campaigns based on strategy and account needs
  • Implement keyword targeting and match types
  • Upload and manage ad creatives and extensions
  • Conduct ongoing campaign optimizations
  • Adjust bids, budgets, and targeting based on performance
  • Identify opportunities to improve CTR, CPC, and conversions
  • Monitor pacing and performance trends
  • Perform regular search term analysis
  • Identify irrelevant traffic and add negative keywords
  • Refine keyword targeting to improve efficiency
  • Maintain clean and scalable keyword structures
  • Support performance reporting and analysis
  • Flag performance changes and anomalies
  • Collaborate with senior team members on insights
  • Ensure data accuracy across platforms

Requirements

  • 3–5 years of hands-on Google Ads experience
  • Strong understanding of campaign structure and optimization
  • Experience with search term analysis and negative keyword strategy
  • Ability to manage multiple campaigns simultaneously
  • Strong analytical and problem-solving skills
  • Strong English communication skills (written and verbal)
  • Ability to work independently with minimal supervision
  • Experience with Performance Max and YouTube campaigns
  • Familiarity with GA4 and conversion tracking
  • Experience with call tracking platforms
  • Exposure to other paid channels (Meta, LinkedIn, etc.)
  • Experience working with US-based clients
  • Familiarity with reporting tools or dashboards
  • Highly detail-oriented and data-driven
  • Execution-focused with strong platform expertise
  • Comfortable working inside Google Ads daily
  • Proactive in identifying optimization opportunities
  • Organized and process-driven
  • Thrives in a fast-paced performance environment
Benefits
  • Remote Work: Work from anywhere—our team is global, and we value work-life balance.
  • Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
  • Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
  • *As part of our recruitment process, all candidates will be kindly asked to agree to **Lago’s Confidentiality and Non-Circumvention Agreement**. This ensures a respectful and professional experience for everyone involved.*
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google Adscampaign structurecampaign optimizationsearch term analysisnegative keyword strategyPerformance MaxYouTube campaignsGA4conversion trackingcall tracking
Soft Skills
analytical skillsproblem-solving skillsEnglish communication skillsindependencedetail-orienteddata-drivenexecution-focusedproactiveorganizedprocess-driven