Lago

Senior Paid Ads Specialist

Lago

full-time

Posted on:

Location Type: Remote

Location: Serbia

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Salary

💰 $1,280 - $2,000 per month

Job Level

Senior

About the role

  • Launch and optimize Meta, YouTube, TikTok, and Amazon campaigns
  • Drive traffic to key sales channels of Shopify and Amazon and support brand awareness through ads
  • Audit listings, storefront, and PPC campaigns
  • Scale revenue from ~$20K/month to 6 figures/month through performance-driven strategies
  • Own the full digital marketing paid channels: strategy, execution, reporting
  • Collaborate with internal creatives to produce high-performing assets
  • Understand and optimize the full conversion funnel from ad click to upsell
  • Understand and participate in the development of cross sells, up sells, and down sales
  • Maximize AOV (average order value), ROAS (return on ad spend), and CAC (customer acquisition cost), and LTV values (Life Time Value)
  • Report weekly/monthly performance and insights
  • Identify performance gaps and close them with clear, confident execution

Requirements

  • A strategic thinker with strong initiative—you don’t wait to be told what to do
  • Experienced in paid media as a growth vehicle for businesses, with a track record of taking revenue from low to high 6 figures (To be done on paid ad platforms including Amazon)
  • Business-minded: You understand goals, seek clarity, and build the roadmap to get there
  • Skilled at problem-solving and quick to take action when something’s off
  • Curious, driven, and constantly learning (courses, content, testing, iteration)
  • Familiar with OKRs or goal-driven performance frameworks
  • Able to wear multiple hats and apply your well-rounded experience across ecomm, paid media, and analytics
  • Naturally high performing: You elevate whatever you touch, even in a short stint
  • Preferred Qualifications
  • Have experience in the DIY/crafting/hobby space
  • Have worked directly with founders or small teams
  • Understand influencer/UGC pipelines and external traffic funnels
Benefits
  • Remote Work: Work from anywhere—our team is global, and we value work-life balance.
  • Growth Opportunities: As a key player in you’ll have the chance to shape your role and grow with us.
  • Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingpaid mediaPPC campaignsconversion funnel optimizationAOVROASCACLTVperformance-driven strategiescampaign optimization
Soft skills
strategic thinkinginitiativeproblem-solvingcuriositydrivenadaptabilitycollaborationhigh performancebusiness-mindedgoal-oriented