Senior Specialist – Personalization, Journey Orchestration

Labcorp

Senior Specialist managing personalized customer journeys for Labcorp, leading efforts in Adobe Journey Optimizer and analytics. Collaborating across teams to enhance customer experience.

Posted 6/28/2026full-timeBengaluru • 🇮🇳 IndiaSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build, configure, and launch end-to-end customer journeys using Adobe Journey Optimizer (AJO)
Configure audience segmentation, triggers, business rules, and dynamic content personalization
Define omnichannel customer journeys across email, SMS, in-app channels, and more.
Translate customer, campaign, and business requirements into personalized journey experiences
Partner with content teams to operationalize modular content and dynamic personalization frameworks
Design and execute A/B tests, holdouts, and optimization experiments
Analyze performance data and customer behavior to continuously optimize journeys
Improve engagement, conversion, and retention metrics through iterative personalization
Work closely with Adobe Experience Platform (AEP), RT-CDP, CJA and source systems to activate audiences
Support event frameworks, customer profiles, schemas, and personalization data models
Collaborate with IT teams to improve data quality and orchestration readiness
Establish journey orchestration standards, best practices, and governance frameworks
Continuously identify new personalization use cases and platform capabilities

Requirements

What you’ll need

Bachelor’s degree in marketing, Business, Technology, or related field
6–8 years of experience in MarTech roles, with hands-on implementation experience
Minimum 2+ years of hands-on Adobe Journey Optimizer (AJO) implementation experience in an enterprise environment
Strong working knowledge of Adobe Experience Platform (AEP), RT-CDP, CJA, audience management, and journey orchestration
Proven experience building and deploying personalized customer journeys end-to-end
Strong understanding of customer lifecycle marketing, behavioral triggers, and event-based orchestration
Experience in experimentation, optimization, and campaign performance analytics
Adobe Journey Optimizer certification (preferred)
Experience with Adobe Target (preferred)
Familiarity with healthcare, diagnostics, or regulated industry marketing environments (preferred)
Working knowledge of SQL, customer data models, and API-based integrations (preferred)

Benefits

Comp & perks

Flexible work hours spread across India, USA and APAC time zones

ATS Keywords

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Hard Skills & Tools

Audience SegmentationDynamic Content PersonalizationEvent-Based OrchestrationCampaign Performance AnalyticsSQLAPI-Based Integrations

Soft Skills

CollaborationAnalytical Thinking

Certifications

Adobe Journey Optimizer Certification