Senior Manager, Marketing Optimization, Consumer Solutions

Labcorp

Senior Manager leading marketing optimization strategies at Labcorp OnDemand. Overseeing cross-channel measurement, data science models, and performance insights.

Posted 6/26/2026full-timeBurlington • North Carolina • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Lead Labcorp OnDemand’s cross-channel optimization, attribution, and marketing data science strategy in support of enterprise growth and acquisition objectives.
Build, deploy, and operate marketing data science models, including attribution, media mix modeling, LTV, bidding enablement, and revenue forecasting.
Ensure ongoing validation, calibration, and performance of measurement models to maintain accuracy, credibility, and business relevance.
Define and govern marketing measurement standards, frameworks, and best practices across channels, teams, and partners.
Own the marketing performance data foundation, ensuring high-quality, scalable, and accessible data for decision-making.
Drive implementation and optimization of marketing data platforms and tracking infrastructure, including Freshpaint.
Establish scalable marketing performance reporting that delivers clear visibility into channel effectiveness and revenue impact.
Analyze full-funnel performance and ROI to inform spend allocation, optimization strategies, and growth planning.
Translate complex modeling outputs into concise, actionable insights for channel owners and executive stakeholders.
Partner with colleagues across marketing, data, and technology to operationalize analytics and influence strategic decisions.

Requirements

What you’ll need

Bachelor’s degree.
8 or more years of experience in marketing optimization, marketing analytics, or performance marketing.
2 or more years of experience in healthcare, diagnostics, wellness, or B2C eCommerce.

Benefits

Comp & perks

Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing data scienceattribution modelingmedia mix modelingLTV modelingbidding enablementrevenue forecastingdata validationperformance measurementdata analysisoptimization strategies

Soft Skills

leadershipcommunicationcollaborationstrategic thinkinganalytical thinkingproblem-solvinginfluencinginsight translationdecision-makingreporting