Senior Manager, National Field Activation

Labcorp

Senior Manager driving growth for Labcorp within healthcare and diagnostics sectors. Collaborating with sales leaders for strategic marketing and product activation to achieve divisional goals.

Posted 5/28/2026full-timeBurlington • North Carolina • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Collaborate with divisional sales leadership and marketing teams to develop and execute growth strategies aligned with business objectives.
Implement structured product introduction approaches and expanded product roadmaps to enable effective sales campaigns and profitable growth.
Support communication strategies that align with Labcorp’s vision and priorities for the Diagnostics commercial audience.
Design and lead scalable, integrated marketing programs to drive lead generation, market share growth, and increased penetration based on market research and consumer insights.
Partner with internal teams and external vendors to ensure timely, on-budget delivery of campaigns and programs.
Analyze market data and campaign performance metrics to inform decisions and continuously improve marketing strategies.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business or Life Sciences
8 or more years of marketing or sales enablement experience in healthcare, diagnostics, or B2B organizations
1 or more years of experience navigating highly matrixed business organizations
High proficiency with project and content management platforms (e.g., Workfront, Adobe, Poppulo or equivalents)
Familiarity with marketing automation tools and CRM systems (i.e. Salesforce)
Strong organizational and project management capabilities; able to manage multiple complex initiatives within time and budget constraints
Excellent written and verbal communication skills, including advanced copywriting and editing proficiency
Ability to thrive in a fast-paced, dynamic environment, adapt quickly to changing priorities, and maintain a solutions-oriented mindset
Proven ability to develop and execute strategic marketing plans and sales activation programs that deliver measurable growth
Demonstrated success implementing programs that enhance field performance and operational efficiency
Strong collaboration and stakeholder management skills; ability to influence and work effectively across cross-functional teams and all organizational levels
Expertise in analyzing market data, customer insights, and campaign performance metrics to drive data-informed decisions and optimize strategies

Benefits

Comp & perks

Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketingsales enablementproject managementcontent managementcopywritingeditingstrategic marketing plansdata analysiscampaign performance metricsmarket research

Soft Skills

organizational skillscommunication skillscollaborationstakeholder managementadaptabilitysolutions-oriented mindsetinfluenceleadershiptime managementproblem-solving

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in BusinessBachelor’s degree in Life Sciences