Marketing Optimization Manager, Consumer Solutions

Labcorp

. Own and continuously evolve Labcorp OnDemand’s cross-channel optimization and attribution strategy .

Posted 5/13/2026full-timeBurlington • North Carolina • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own and continuously evolve Labcorp OnDemand’s cross-channel optimization and attribution strategy
Develop understanding of marketing channel interactions from awareness to conversion
Set direction and success metrics for channel performance
Manage and enhance attribution frameworks using customer-journey measurement tools
Analyze channel efficiency, ROI, and funnel dynamics
Guide channel leads and agency partners with insights and optimization frameworks
Build and maintain reporting on channel interactions and strategic implications
Inform budget allocation, growth scenarios, and investment tradeoffs during planning

Requirements

What you’ll need

Bachelor’s degree
5 or more years of experience in marketing optimization, marketing analytics, or performance marketing
Strong written and verbal communication skills
Ability to influence cross-functional stakeholders and agency partners
Highly organized with the ability to prioritize multiple projects
Demonstrated ability to lead through influence and advise senior stakeholders
Systems thinker passionate about understanding how marketing components work together
Strong collaborator in communicating technical insights to non-technical stakeholders
Strategic operator who digs into data for actionable recommendations
Motivated by improving efficiency and performance

Benefits

Comp & perks

Medical
Dental
Vision
Life
STD/LTD
401(k)
Paid Time Off (PTO) or Flexible Time Off (FTO)
Tuition Reimbursement
Employee Stock Purchase Plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing optimizationmarketing analyticsperformance marketingattribution frameworkscustomer-journey measurementchannel performance metricsROI analysisfunnel dynamicsdata analysisreporting

Soft Skills

written communicationverbal communicationinfluenceorganizationprioritizationleadershipcollaborationstrategic thinkingdata-driven decision makingmotivation

Certifications

Bachelor's degree