Labcorp

Director, MarTech Enablement

Labcorp

full-time

Posted on:

Location Type: Hybrid

Location: Durham • North Carolina • United States

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Job Level

Lead

Tech Stack

CloudOracle

About the role

  • Translate enterprise marketing technology strategy into practical lifecycle frameworks and automation models
  • Partner with Marketing, Sales, Product, and Analytics leaders to align MarTech capabilities with revenue growth, acquisition, retention, and engagement objectives
  • Develop scalable lifecycle frameworks and reusable automation patterns that support consistent customer engagement across business units
  • Serve as the primary business enablement leader helping marketing teams maximize the value of marketing technology platforms
  • Establish governance models, best practices, and operational standards for MarTech utilization across the organization
  • Champion adoption of MarTech platforms across marketing teams through enablement programs, training, and best practice sharing
  • Serve as a key advisor to marketing leadership on how to effectively leverage marketing technology to drive business outcomes
  • Help foster a culture of data, technology and AI-driven marketing, experimentation, and continuous improvement
  • Provide strategic guidance and leadership during the transition from Oracle Eloqua to Marketo
  • Own the strategic roadmap, and governance for Adobe Marketo and Salesforce Marketing Cloud environments across the enterprise
  • Develop and execute a phased strategy to integrate, consolidate, or federate multiple Marketo and SFMC instances used by different business units
  • Establish enterprise data standards, segmentation frameworks, and reusable lifecycle models across platforms
  • Partner with IT and data teams to ensure seamless CRM, CDP, and analytics integration
  • Ensure adherence to evolving privacy regulations and enterprise data stewardship standards
  • Stay current on emerging technologies, evolving privacy regulations, and trends in CX design
  • Lead the utilization of AI/ML capabilities within Adobe, Salesforce ecosystems and other areas of the MarTech stack
  • Identify and evaluate emerging AI technologies to enhance both B2B and B2C marketing performance
  • Establish experimentation and test-and-learn frameworks to optimize automation programs continuously
  • Design scalable automation frameworks and reusable campaign models to improve speed-to-market across platforms
  • Serve as a strategic partner to campaign execution leaders, ensuring clear separation between strategy/design and deployment
  • Champion change management and enterprise adoption of unified automation standards

Requirements

  • Bachelor’s degree
  • 10 or more years of experience in marketing technology, marketing automation strategy, and digital transformation
  • 5 or more years of experience in one of the MarTech ecosystems: Adobe, Salesforce, or Oracle
  • Enterprise-level strategic thinking with strong business acumen
  • Familiarity with MarTech ecosystem platforms such as CDP, CRM, analytics, personalization engines, and data platforms
  • Cross-platform marketing automation architecture expertise (Marketo + SFMC)
  • AI-driven marketing mindset
  • Experience supporting platform harmonization or migration initiatives
  • Strong influencing skills and ability to lead transformation without direct authority
  • Change leadership capability within matrixed organizations
  • Comfort navigating complexity across multiple business units
  • Demonstrated experience translating business strategy into technology architecture and lifecycle design
  • Experience supporting or participating in platform migrations
  • Experience managing or integrating multiple marketing automation instances across business units
  • Experience integrating AI/ML capabilities within marketing platforms
  • Strong executive communication and stakeholder management skills
  • Experience operating in highly regulated industries (healthcare preferred)
Benefits
  • Medical
  • Dental
  • Vision
  • Life
  • STD/LTD
  • 401(k)
  • Paid Time Off (PTO) or Flexible Time Off (FTO)
  • Tuition Reimbursement
  • Employee Stock Purchase Plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing technologymarketing automation strategydigital transformationcross-platform marketing automation architectureAI/ML capabilitiesdata standardslifecycle frameworksautomation modelscampaign executionplatform harmonization
Soft Skills
strategic thinkingbusiness acumeninfluencing skillschange leadershipcommunication skillsstakeholder managementability to lead transformationcomfort navigating complexitycollaborationtraining and enablement
Certifications
Bachelor's degree