Labcorp

Digital, Editorial Content Writer

Labcorp

full-time

Posted on:

Location Type: Hybrid

Location: Durham • North Carolina • United States

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About the role

  • Write clear, concise, and engaging content for websites, landing pages, product pages, blogs, email programs, and other digital experiences
  • Translate complex or technical topics into audience‑friendly digital copy
  • Contribute writing for high‑visibility digital moments, campaigns, and updates
  • Develop content using SEO and AEO best practices to increase discoverability and relevance
  • Apply keyword insights, structured content principles, metadata best practices, and accessibility requirements
  • Partner with digital and analytics teams to refine copy based on performance metrics
  • Write with a strong understanding of user journeys, digital behavior, and content hierarchy
  • Collaborate with UX, design, and product partners to shape page structures and enhance clarity and usability
  • Ensure content supports intuitive navigation and clear calls to action
  • Work with SMEs and internal partners to gather information and ensure accuracy
  • Collaborate with creative ensuring consistency across channels
  • Align content with brand voice, messaging, and compliance requirements
  • Maintain high editorial standards for clarity, accuracy, grammar, and brand alignment
  • Use templates, style guides, and frameworks to ensure consistent digital expression
  • Contribute to content audits and updates to keep pages accurate and relevant

Requirements

  • Bachelor’s degree in Communications
  • 3 or more years of experience writing web or digital content
  • 3 or more years of experience with SEO/AEO writing, UX writing principles, and accessibility guidelines
  • 3 or more years of experience writing for complex or regulated industries (healthcare, tech, enterprise)
  • 3 or more years of experience in content design, structured content, or large website environments
  • 3 or more years of experience with analytics tools and performance‑driven content refinement
  • Strong writing and editing skills with a portfolio demonstrating digital fluency
  • Familiarity with content management systems (CMS)
  • Ability to collaborate across functions and manage multiple priorities
Benefits
  • Medical
  • Dental
  • Vision
  • Life
  • STD/LTD
  • 401(k)
  • Paid Time Off (PTO)
  • Flexible Time Off (FTO)
  • Tuition Reimbursement
  • Employee Stock Purchase Plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOAEOUX writingcontent designstructured contentdigital content writingcontent auditsmetadata best practicesaccessibility guidelinesperformance metrics
Soft Skills
strong writing skillsediting skillscollaborationcommunicationorganizational skillsattention to detailability to manage multiple prioritiesadaptabilitycreativityproblem-solving
Certifications
Bachelor’s degree in Communications