Labcorp

Senior Director, Marketing Technology

Labcorp

full-time

Posted on:

Location Type: Hybrid

Location: Burlington • North Carolina • United States

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Job Level

Senior

About the role

  • Define and own the enterprise marketing technology and data strategy aligned with overall marketing, digital, and business growth objectives.
  • Build and lead a multi-year marketing technology roadmap across platforms (CDP, CRM, CMS, marketing automation, analytics, AI/ML, consent management, etc.).
  • Champion AI-powered decision-making, fostering a culture of measurement, experimentation, and continuous improvement.
  • Partner with business, data, and IT leaders to ensure marketing technology investments align with enterprise architecture and security standards.
  • Lead selection, implementation, and optimization of strategic marketing platforms (e.g., Marketing Automation Platforms, Journey Management Platforms, CDP, DAM, etc.).
  • Drive AI-enabled marketing automation, data integration, and workflow efficiency across teams.
  • Oversee technical architecture for omnichannel campaign orchestration and audience activation.
  • Manage vendor relationships, contracts, and budgets for marketing technology providers.
  • Oversee the collection, integration, and activation of first-party, second-party, and third-party data to support segmentation, personalization, and campaign measurement.
  • Ensure data quality, privacy, and governance in collaboration with enterprise data and compliance teams.
  • Partner with analytics, data science and IT teams to deploy predictive and generative AI use cases, such as automated content creation, dynamic personalization, and advanced audience modeling.
  • Establish frameworks for campaign attribution, ROI measurement, and performance reporting across channels.
  • Build and lead a cross-functional team of marketing technologists, data engineers, and platform strategists.
  • Partner with brand, media, product, and IT teams to ensure connected customer experiences and operational excellence.
  • Communicate complex technology and AI concepts clearly to executive stakeholders.

Requirements

  • 12+ years of experience in marketing technology, digital transformation, or data strategy roles; at least 5 in a senior leadership capacity.
  • Proven success designing and scaling a marketing technology stack across large, complex organizations.
  • Expertise in customer data platforms, marketing automation, CRM, analytics, and identity resolution.
  • Strong understanding of data governance, privacy regulations (e.g., HIPAA, GDPR, CCPA), and consent management.
  • Experience leading multi-disciplinary teams and managing large budgets.
  • Excellent communication and stakeholder management skills.
Benefits
  • Medical, Dental, Vision, Life, STD/LTD, 401(k)
  • Paid Time Off (PTO) or Flexible Time Off (FTO)
  • Tuition Reimbursement
  • Employee Stock Purchase Plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing technologydata strategyAI/MLmarketing automationcustomer data platformsCRManalyticsidentity resolutiondata integrationcampaign attribution
Soft Skills
leadershipcommunicationstakeholder managementteam managementcollaborationmeasurementexperimentationcontinuous improvementstrategic thinkingproblem-solving