Labcorp

Senior Manager, B2B Enterprise Marketing Strategy

Labcorp

full-time

Posted on:

Location Type: Hybrid

Location: Durham • North Carolina • 🇺🇸 United States

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Job Level

Senior

About the role

  • Collaborate to understand sales cycle, buyer journey, personas, competitive dynamics, and market opportunity to inform go-to-market strategy
  • Lead the development & refinement of value proposition, product/solution positioning and message architecture, and content strategy for assigned business areas, with a focus on growing specialty testing within health system relationships
  • Define key audience segments and targeting criteria for marketing campaigns
  • Lead development and implementation of marketing campaigns designed to achieve business goals, using a variety of marketing channels including web, digital, paid advertising, email, PR, events, sponsorships, sales enablement and more
  • Analyze marketing activity against stated business objects and defined campaign goals; identify optimizations to enhance marketing performance
  • Collaborate to identify cross-audience opportunities to support brand awareness and generate demand across our global enterprise
  • Deliver multi-channel campaign plans in alignment with marketing plan and budget
  • Work closely with other marketing disciplines (digital, creative, content, communications, research) to implement effective channel strategies and optimize based on performance
  • Lead tactic sequencing and prioritization
  • Collaborate to accurately track marketing budget allocation and spend
  • Serve as marketing business partner to the segment P&L owners
  • Understand partners’ priorities, business initiatives, and key performance indicators to align marketing resources with business objectives
  • Collaborate closely with specialty testing product owners and marketers to support specialty growth in health systems
  • Deliver annual strategic marketing plan for assigned business areas
  • Run recurring meeting cadence with partners and stakeholders to provide status updates, share marketing performance, deepen business acumen, provide recommendations, and solicit feedback to ensure alignment
  • Build support and buy-in for approaches and ideas in a way that fosters engagement
  • Provide open and transparent communication across the organization
  • Work collaboratively with marketing colleagues, using agreed-upon processes to drive B2B marketing initiatives to market
  • Work with external agency and vendor partners as needed to efficiently launch marketing strategies
  • Manage team of 1-2 marketers to effectively meet timelines and deliverables

Requirements

  • 8-10 years of marketing experience
  • Bachelor's degree in Marketing, Communications, Science, or Business preferred
  • Life sciences or healthcare marketing experience preferred
  • Specific expertise in a multi-channel marketing environment required
  • Copywriting and editing skills required
  • Adaptable in the face of shifting priorities
  • Self-motivated, with a see it/own it/do it mentality
  • Decisive, with the ability to make sound decisions and move work forward in the face of ambiguity
  • A clear, concise, and timely communicator
  • Excellent at building strong relationships
  • Confidently able to generate buy-in, uniting groups/teams around a common vision
  • Committed to fostering an engaging, inclusive, and supportive work environment
Benefits
  • Medical, Dental, Vision
  • Life
  • STD/LTD
  • 401(k)
  • Paid Time Off (PTO)
  • Flexible Time Off (FTO)
  • Tuition Reimbursement
  • Employee Stock Purchase Plan

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
multi-channel marketingcopywritingeditingmarketing campaign developmentcontent strategyvalue proposition developmentaudience segmentationmarketing performance analysisbudget managementsales enablement
Soft skills
adaptabilityself-motivationdecisivenesscommunicationrelationship buildingcollaborationengagementleadershipstrategic thinkingproblem-solving
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in ScienceBachelor's degree in Business