Senior Account-Based Marketing Manager
BuildOps
Senior Manager, ABM Customer Marketing
Labcorp
full-time
Posted on:
Origin: • 🇺🇸 United States • North Carolina
Visit company websiteJob Level
Senior
About the role
- Recognized as one of Forbes 2024 “America's Best Large Employers” and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire an ABM Senior Manager, Customer Marketing. The Customer Marketing team develops campaigns across the buyer’s journey with the key objective of increasing awareness and driving demand for Labcorp’s full portfolio of products and services across diagnostics and drug development. This role will lead a team of customer marketers on design and execution of our highly targeted ABM initiatives in partnership with our Product & Segment Marketing team. This key role will focus on developing a team of high-performing customer marketers, orchestrating the coordinated deployment of our global integrated marketing programs to enable a cohesive message to the target audiences and market as a whole. Responsibilities include assisting in directing agency relationship, managing allocation of marketing budget, fostering cross-functional alignment for ABM execution and ensuring sales teams are enabled with tools to leverage marketing programs. Hybrid position requiring minimum of three in-office days at Burlington or Durham, NC. Campaign Strategy: deliver brand experience, collaborate with leaders to understand goals, create and execute campaign plans, work with segment/therapeutic/digital/product/research teams. Campaign Execution: orchestrate delivery, manage budgets, define ABM campaign calendar, design channel mix, lead tactic sequencing, guide content strategy, manage audience marketing budget. Strategic Stakeholder: lead recurring meetings, work across org structures, apply journey-development strategies with Growth & Insights and Product & Segment teams. Metrics & Targeting: understand account and market insights, define ABM metrics, analyze performance, track ABM performance of global programs.
Requirements
- Bachelor's degree in Marketing, Communications, Science, or Business; Masters preferred Minimum of 7 years of marketing experience required; 10+ years preferred A self-starter with a see it/own it/do it mentality who can independently lead ABM initiatives and with a team, be self-motivated and encourage the same in the team, be highly adaptable and flexible with an ability to change direction when needed and clearly communicate such change in a timely and visible fashion You will be a decisive, strategic planner, manage multiple tasks and deadlines, have excellent problem-solving skills, have strong business and process savvy, and thrive in ambiguity while inspiring team members and partners Additionally, you will have the ability to effectively interact with and relate to people at all levels; have an ability to move and influence a group (stakeholder buy-in), moving the team into a common direction and with a common vision Helping guide strategic key account channel strategy and vision You will have the ability to effectively develop campaign strategy and partner with a cross-functional team to execute and optimize integrated marketing campaigns Excellent internal and external customer service skills, attention to detail and ability to be persistent while maintaining tact Demonstrated ability to plan, prioritize and follow up on multiple projects Demonstrated teamwork, communication (written and verbal), and organizational skills Positive attitude and sense of urgency with a demonstrated leadership ability Demonstrated ability to lead teams and work cross functionally in a highly matrixed environment Ability to manage stakeholder relationships Proven expertise in account based marketing strategy development and execution Specific expertise in marketing life science services highly desirable Strong understanding of the digital marketing technology landscape and best practices Working knowledge of marketing automation platforms and CRMs (i.e.. Salesforce, Eloqua, Workfront) Copywriting and editing skills strongly preferred Travel 5% of the time to support key internal and external activities
