CRM Analyst

La Moda

CRM Analyst at La Moda creating and managing automated communication flows for customer engagement. Focused on performance and strategic implementation across various channels.

Posted 4/24/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Create and manage automated communication flows across email, SMS, WhatsApp, push notifications and other channels;
Create briefs for CRM communications, taking into account channel performance, the brand calendar, and requested deadlines;
Focus on the performance of each channel and departmental targets, ensuring efficient delivery and continuous growth of CRM metrics;
Analyze and report on CRM campaign performance, adjusting strategies according to the calendar and business needs;
Conduct A/B tests to optimize customer conversion rates;
Turn data into actionable insights, always putting the customer first;
Stay up to date with CRM best practices and digital marketing trends, as well as the best practices and guidelines of major email providers;
Plan and build segmentations for CRM communications and daily sends;
Collaborate with multiple teams to ensure the execution and performance of communications, aiming to increase customer retention and loyalty to the group's brands;
Identify new segmentation opportunities and propose improvements using dashboards and business tools.

Requirements

What you’ll need

Proven experience in CRM and proficiency with related tools (e.g., Dito, Salesforce, HubSpot, CRM Bônus, Omnichat);
Degree in Marketing, Business Administration, Communications, Engineering or related fields;
Strong analytical skills, critical thinking and attention to detail;
Good interpersonal skills and a team-oriented mindset;
Fast learner with adaptability to change;
Prior CRM experience in the Fashion and Retail sector, as well as experience with Dito CRM and Dito Agenda, will be a plus.

Benefits

Comp & perks

Dental plan (after probation);
Health plan (after probation);
Free transportation;
On-site cafeteria;
Performance-based bonus (PPR);
Employee discounts on brands;
Childcare assistance;
Education scholarship;
Employee referral program.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMA/B testingdata analysissegmentationcustomer conversion optimizationcampaign performance analysiscommunication flow managementdigital marketingcustomer retention strategiesperformance metrics

Soft Skills

analytical skillscritical thinkingattention to detailinterpersonal skillsteam-oriented mindsetadaptabilityfast learnercollaborationcustomer-first approachstrategic thinking