Löwenanteil GmbH

Performance Marketing Manager, Full-time (m/f/d)

Löwenanteil GmbH

full-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • Strategy & scaling: You design, manage, and scale our performance campaigns on Meta, Google (Search, Performance Max/PMax, Shopping), and ideally TikTok, with a clear focus on new customer acquisition and profitability.
  • AI-supported optimization: You are at the forefront and use AI tools (e.g., ChatGPT, Midjourney, Jasper) smartly — from automated ad-copy creation and predictive analyses to rapid evaluation of creative tests.
  • Systematic testing: You develop a rigorous A/B testing roadmap for creatives, audiences, landing pages, and offers to continuously identify new growth drivers.
  • Data-driven creativity: In close collaboration with our Creative Team, you translate performance data into clear briefings and testable hypotheses for new, successful ad concepts.
  • Performance control: You build meaningful dashboards (Looker Studio, GA4), monitor all relevant KPIs, manage the budget, and produce accurate forecasts.
  • Market intelligence: You keep an eye on the market, competitors, and new trends in the D2C and food sector and proactively derive actionable recommendations.

Requirements

  • You have at least three years of professional experience in performance marketing, preferably in a D2C or e-commerce environment.
  • You have strong expertise in designing and managing campaigns on Meta and Google Ads.
  • You are familiar with tracking technologies (e.g., Meta Pixel, Google Tag Manager) and have a sound understanding of attribution models.
  • You have experience applying AI-based tools (e.g., ChatGPT, Jasper, Midjourney) to improve efficiency.
  • A highly analytical, data-driven working style and a strong sense of personal responsibility characterize you.
  • Ideally, you already have experience with TikTok Ads.
  • Don’t meet every requirement 100%? No problem — please apply anyway!
Benefits
  • Genuine flexibility: Work remotely or from our modern co-working space in Oldenburg — whichever suits your day best.
  • Scope to shape things: Take responsibility and actively help write the next chapters of Löwenanteil’s success story.
  • Challenging assignments: Enjoy varied projects with high standards and plenty of room for professional development.
  • True team culture: A respectful working environment, flat hierarchies, and the freedom to make decisions quickly.
  • Security & fairness: A permanent employment contract with performance-based compensation.
  • Your personal extra: A monthly benefits budget of €50 that you can flexibly spend on what matters to you.
  • Team spirit in practice: Regular company events are part of our culture and strengthen our cohesion.
  • Tasty perks: Benefit from an attractive employee discount across our entire product range — healthy food included!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingcampaign managementA/B testingdata analysisad copy creationattribution modelsbudget managementforecastingcustomer acquisitionprofitability
Soft Skills
analytical thinkingdata-driven decision makingpersonal responsibilitycollaborationcreativity