L&T Lengermann & Trieschmann

CRM Manager

L&T Lengermann & Trieschmann

full-time

Posted on:

Location Type: Hybrid

Location: Osnabrück • 🇩🇪 Germany

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Job Level

Mid-LevelSenior

Tech Stack

SQL

About the role

  • Turn data into genuine customer relationships.
  • Design, manage and optimize CRM campaigns across all relevant channels (email, app, push, print, POS)
  • Develop and implement automated customer journeys, trigger-based flows and transactional communications
  • Translate data and KPIs into clear, actionable recommendations for Marketing, Sales and Management
  • Reporting: from ad-hoc analyses to dashboards
  • Further develop and manage the loyalty program and build innovative CRM initiatives
  • Ensure data quality and expand segmentation and scoring models
  • Close collaboration with Data Protection/Privacy, IT, Controlling/Finance and Marketing

Requirements

  • CRM experience (in-house or agency) and proven experience implementing customer journeys and trigger-based campaigns
  • Deep understanding of customer centricity and enthusiasm for data-driven marketing
  • Solid knowledge of CRM and marketing automation tools (e.g., Salesforce, Emarsys, Bloomreach, Apteco, HubSpot or similar)
  • Strong analytical skills and experience deriving action plans from KPIs and reports
  • Technical affinity for tools, strong data literacy and expertise in segmentation, personalization and predictive modeling
  • Hands-on mentality, team player, and ability to communicate complex topics clearly
  • Ideally experience with ERP systems, BI tools or SQL
  • Ability to be on-site in Osnabrück for two consecutive days at least every two weeks
Benefits
  • 40% employee discount on most of our assortment
  • 6 weeks of vacation per year
  • E-bike/bike leasing
  • Hansefit corporate benefits and other attractive benefit partnerships
  • Rooftop terrace, quiet room and several comfortable break rooms
  • Nearby L&T staff parking and free underground bicycle parking for bikes
  • Our on-site eatery
  • Legendary team and employee events

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM experiencecustomer journeystrigger-based campaignsdata-driven marketingsegmentationpersonalizationpredictive modelinganalytical skillsreportingSQL
Soft skills
customer centricityhands-on mentalityteam playercommunication skillsdata literacy