L'Osteria

Interim Head of Brand & POS Marketing

L'Osteria

contract

Posted on:

Location Type: Office

Location: München • Germany

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Job Level

Lead

About the role

  • You develop the L’Osteria brand in close coordination with the CMO, manage integrated campaigns, and ensure that brand management and local activation work effectively together across the entire customer journey.
  • You sharpen the brand strategy and ensure consistent, high-performing brand stewardship across all touchpoints — nationally, locally at the POS, and internationally.
  • You oversee integrated 360° campaigns with measurable impact on brand awareness and sales and are responsible for above-the-line media planning with a clear focus on efficiency and effectiveness.
  • In Local Restaurant Marketing you implement rapidly scalable POS and activation concepts, oversee roll-out, performance measurement, and continuous optimization.
  • In parallel, you structure international marketing and communication processes and ensure seamless collaboration with international partners.

Requirements

  • At least 7 years of professional experience in brand marketing, ideally in the food, hospitality, retail, or FMCG sectors
  • Proven leadership experience (at least a small team) including budget responsibility
  • Deep experience managing integrated 360° marketing campaigns and a very good understanding of POS and local marketing mechanics
  • Confident in stakeholder management at C-level and experienced in working with agencies and external partners
  • Know-how in building or further developing marketing portals or tool landscapes
  • Interim experience or a high degree of adaptability in complex organizational structures
Benefits
  • High impact from day one: direct influence on one of Europe’s strongest restaurant brands — with visible results and clear responsibility
  • Shaping instead of administering: strategic projects, 360° campaigns, and genuine decision-making authority
  • Strong brand & growth: work in a dynamic, internationally expanding environment
  • Responsibility with support: leadership of an effective team including budget and agency management
  • Modern working practices: flexible working models, a contemporary setup, and international collaboration
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand marketingintegrated marketing campaignsmedia planningperformance measurementlocal marketing mechanicsbudget managementstakeholder managementmarketing portalscampaign optimizationcustomer journey management
Soft Skills
leadershipcollaborationadaptabilitycommunicationstrategic thinkingteam managementproblem-solvingcreativitynegotiationrelationship building