L'Osteria

Interim Head of Brand & POS Marketing

L'Osteria

full-time

Posted on:

Location Type: Office

Location: Munich • Germany

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Job Level

Lead

About the role

  • In this role you will cover for the current position holder on a fixed-term basis for one year and ensure smooth operations during their parental leave.
  • You will be responsible for the strategic and operational leadership of Brand Marketing & Local Restaurant Marketing (LRM).
  • You will further develop the L’Osteria brand in close coordination with the CMO, manage integrated campaigns, and ensure that brand management and local activation work effectively together across the entire customer journey.
  • You will sharpen the brand strategy and ensure consistent, high-performing brand stewardship across all touchpoints—nationally, locally at POS, and internationally.
  • You will manage integrated 360° campaigns with measurable impact on brand awareness and sales and oversee above-the-line media planning with a clear focus on efficiency and effectiveness.
  • In Local Restaurant Marketing you will deliver quickly scalable POS and activation concepts, oversee roll-out, performance measurement, and continuous optimization.
  • In parallel you will structure international marketing and communication processes and ensure seamless collaboration with international partners.
  • As an interim leader you will manage a team of three direct reports in a clear, results-oriented way, oversee external agencies and service providers, and hold budget responsibility.

Requirements

  • Minimum of 7 years’ professional experience in brand marketing, ideally in the food, hospitality, retail, or FMCG sectors
  • Proven leadership experience (at least a small team), including budget responsibility
  • Deep experience in managing integrated 360° marketing campaigns and a very good understanding of POS and local marketing mechanics
  • Confident stakeholder management at C-level and experience working with agencies and external partners
  • Experience building or further developing marketing portals or tool landscapes
  • Interim experience or high adaptability in complex organizational structures
Benefits
  • High impact from day one: direct influence on one of Europe’s strongest hospitality brands—with visible results and clear responsibility
  • Make an impact, not just maintain: strategic projects, 360° campaigns, and genuine decision-making authority
  • Strong brand & growth: work in a dynamic, internationally expanding environment
  • Responsibility with backing: lead a capable team including budget and agency management
  • Modern working methods: flexible working models, contemporary setups, and international collaboration
  • Flexible working models, international exchange, up to 40% home office—work in a way that fits your life and creativity

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand marketingintegrated marketing campaignslocal marketingperformance measurementbudget managementmarketing strategycampaign managementPOS mechanicsstakeholder managementmarketing portals
Soft skills
leadershipresults-orientedcollaborationadaptabilitycommunication