L'Osteria

Senior Marketing Manager

L'Osteria

full-time

Posted on:

Location Type: Office

Location: Munich • Germany

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Job Level

Senior

Tech Stack

Go

About the role

  • Development and leadership of the go-to-market plan for Pizza Pilgrims Germany
  • Localization and further development of the UK brand story for the German market
  • Definition of positioning and messaging across all touchpoints
  • Building and protecting a consistent brand voice aligned with our “Joy of Pizza” DNA
  • Planning and implementation of integrated campaigns across Paid, Owned and Earned media
  • Responsibility for Social Media, Influencer, CRM, OOH, Events and local Community Marketing
  • Managing and inspiring creative, PR and media agencies
  • Defining clear KPIs for Awareness, Engagement and Conversion
  • Analysis, evaluation and reporting of campaign performance and ROI
  • Close collaboration with the UK marketing team and the German Operations Lead

Requirements

  • At least 7 years of experience in brand, marketing or communications roles, ideally within Hospitality, F&B, Lifestyle or Retail
  • Proven experience launching or expanding a consumer/end-customer brand in a new market
  • Strong understanding of omnichannel marketing: digital, social, experiential and PR
  • Confident in managing agencies, budgets and senior stakeholders
  • Fluent in German and English
  • Passion for food, culture and storytelling, plus a clear hands-on mentality
Benefits
  • Wide creative freedom and an entrepreneurial working environment
  • Happiness Day included
  • One additional day of vacation per year
  • And of course: plenty of pizza 🍕

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
omnichannel marketingcampaign performance analysisKPI definitionbrand positioningmessaging developmentlocalizationintegrated campaign planningcommunity marketingsocial media managementinfluencer marketing
Soft skills
leadershipcollaborationcommunicationcreativityinspirationbudget managementstakeholder managementhands-on mentalitystorytellingpassion for food and culture