L'Osteria

Senior Marketing Manager

L'Osteria

full-time

Posted on:

Location Type: Office

Location: Munich • Germany

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Job Level

Senior

Tech Stack

Go

About the role

  • Development and leadership of the go-to-market plan for Pizza Pilgrims Germany
  • Localization and further development of the UK brand story for the German market
  • Definition of positioning and messaging across all touchpoints
  • Building and protecting a consistent brand voice aligned with our “Joy of Pizza” DNA
  • Planning and implementation of integrated campaigns across Paid, Owned and Earned media
  • Responsibility for Social Media, Influencer, CRM, OOH, Events and local Community Marketing
  • Managing and inspiring creative, PR and media agencies
  • Defining clear KPIs for Awareness, Engagement and Conversion
  • Analysis, evaluation and reporting of campaign performance and ROI
  • Close collaboration with the UK marketing team and the German Operations Lead

Requirements

  • At least 7 years of experience in brand, marketing or communications roles, ideally within Hospitality, F&B, Lifestyle or Retail
  • Proven experience launching or expanding a consumer/end-customer brand in a new market
  • Strong understanding of omnichannel marketing: digital, social, experiential and PR
  • Confident in managing agencies, budgets and senior stakeholders
  • Fluent in German and English
  • Passion for food, culture and storytelling, plus a clear hands-on mentality
Benefits
  • Wide creative freedom and an entrepreneurial working environment
  • Happiness Day included
  • One additional day of vacation per year
  • And of course: plenty of pizza 🍕
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
omnichannel marketingcampaign performance analysisKPI definitionbrand positioningmessaging developmentlocalizationintegrated campaign planningcommunity marketingsocial media managementinfluencer marketing
Soft Skills
leadershipcollaborationcommunicationcreativityinspirationbudget managementstakeholder managementhands-on mentalitystorytellingpassion for food and culture