Digital Product Analyst – Mid-level

L’OCCITANE Group

Product Analyst managing CRM platforms for Grupo L’Occitane. Translating business needs into tech solutions ensuring efficiency and quality in customer relationship processes.

Posted 6/4/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

ATS Keywords

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Hard Skills

CRM solutionssystem integrationREST APIsSOAP APIsmarketing automation toolsagile methodologiesScrumKanbandata quality managementroot cause analysis

Soft Skills

organizational skillsexecutive communicationleadershipsystemic viewcollaborationanalytical skillsdocumentation skillsproblem-solvingstakeholder managementcontinuous improvement

Tools & Technologies

Salesforce Marketing CloudWebEngageAdobe CampaignOracleERP systemse-commerce platformsBI toolsCRM platformsdata governance toolsperformance tracking tools

Certifications & Qualifications

Bachelor's degree

Industry Keywords

RetailE-commercedigital retailomnichannelcustomer journeysmarketing campaignsfunnelpromotionsbusiness requirementsarchitectural best practices

Tech Stack

Tools & technologies

ERPOracleSOAP

About the role

Key responsibilities & impact

Manage and evolve the CRM platform, ensuring stability, performance and usability
Gather, analyze and document requirements together with business stakeholders
Act as a bridge between business functions and technical teams, ensuring a clear understanding of requests
Develop, configure or parameterize CRM solutions as needed
Manage integrations between the CRM and other systems, such as ERP, e-commerce, marketing platforms and BI
Monitor and ensure data quality, proposing improvements in governance and processes
Support marketing campaigns and customer journeys using data and segmentations in collaboration with the business area
Handle incidents and problems, performing root cause analysis
Participate in system implementation or enhancement projects, ensuring architectural best practices
Create technical and functional documentation
Track performance indicators and suggest continuous improvements

Requirements

What you’ll need

Bachelor’s degree (completed)
Advanced English (written, reading and speaking)
Experience in Retail and E‑commerce
Experience with CRM platforms such as Salesforce Marketing Cloud, WebEngage, Adobe Campaign, Oracle or similar
Knowledge of system integration via REST or SOAP APIs
Familiarity with marketing automation tools is a plus
Experience with agile methodologies such as Scrum or Kanban
Practical experience with digital retail, e‑commerce or omnichannel, with an understanding of funnel, promotions and operations
Strong ability to translate business needs into functional requirements, with organizational skills and a systemic view
Executive communication skills and ability to lead alignments and decisions across multiple areas

Benefits

Comp & perks

📈 PLR: Profit-sharing based on meeting targets (starting at one monthly salary per year)
🦩 VR + VA: Meal and food allowance of R$775.00 on a flexible card
🚌 VT: Commuter allowance (Vale Transporte) provided
🏥 Health Insurance: Partnership with SulAmérica
🦷 Dental Insurance: Partnership with Odontoprev
🍼 Parental Leave: Extended leave — 6 months for the primary caregiver and 3 months for the secondary caregiver
💡 Sou'L Program: Psychological health and wellbeing program for employees and their dependents
🏃🏽‍♀️ Totalpass: App access to a wide network of gyms and wellness partners
🛡️ Life Insurance: Coverage for team members
🥳 Day Off: One day off in your birthday month
🎁 Birthday Voucher: R$300.00 to spend on in-store products or a SPA treatment
🕡 Short Friday: Leave early once a month
🌏 Work From Anywhere: Choose certain weeks of the year to work remotely from any location
🧡 L'Occitane Discount: 40% off products in our own stores and 50% off SPA packages