Director, Marketing Strategy – Creative and Member Communications
L.A. Care Health Plan
full-time
Posted on:
Location Type: Office
Location: Los Angeles • California • United States
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Salary
💰 $135,136 - $216,218 per year
Job Level
About the role
- Oversee all Marketing areas and the Creative Services unit
- Support senior leadership in change management efforts
- Direct and enhance all branding efforts for L.A. Care's products and services
- Develop strategic initiatives to achieve and sustain market growth
- Oversee marketing operations and sales support functions
- Lead the Annual Marketing Plan development, actualization and monitoring efforts
- Manage features of annual L.A. Care Brand marketing programs
- Develop and execute strategies to build a positive brand identity and attract new members
- Direct all aspects of running an efficient team, including hiring, supervising, coaching and training direct reports
Requirements
- Bachelor's Degree in Marketing or Related Field
- Master's Degree preferred
- At least 7 years of experience in marketing, advertising, healthcare administration, or product brand management
- At least 3 years of experience in managing healthcare marketing/advertising
- At least 6 years of lead, supervisor/ management experience
- Experience in strategic marketing planning, branding, and campaign development
- Experience leading teams, projects, initiatives, or cross-functional groups
- Excellent people management skills
- Strong organizational, planning and project management skills
- Proficient in MS Office, including Word and Excel
- Excellent interpersonal, negotiation, verbal and written communication skills
- Marketing skills including multicultural marketing, member communications, collateral development, internet marketing, analytics, reporting, budget development and management
Benefits
- Paid Time Off (PTO)
- Tuition Reimbursement
- Retirement Plans
- Medical, Dental and Vision
- Wellness Program
- Volunteer Time Off (VTO)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategic marketing planningbrandingcampaign developmentmulticultural marketingmember communicationscollateral developmentinternet marketinganalyticsreportingbudget development and management
Soft Skills
people managementorganizational skillsplanning skillsproject managementinterpersonal skillsnegotiation skillsverbal communicationwritten communicationcoachingtraining
Certifications
Bachelor's Degree in MarketingMaster's Degree in Marketing or Related Field