Kyra

Strategist – Creative, Operations

Kyra

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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About the role

  • Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
  • Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
  • Write high-quality briefs and strategic decks that inspire both clients and creators
  • Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
  • Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
  • Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
  • Handle cultural listening, market research, and platform trend tracking within the beauty category
  • Translate emerging insights into actionable campaign ideas and brand opportunities
  • Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals
  • Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
  • Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
  • Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity

Requirements

  • 3–4 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand
  • Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
  • Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.
  • Comfortable working with performance metrics, audience data, and platform insights
  • Ability to structure frameworks, make data actionable, and present performance narratives clearly
  • Exceptional brief-writing, storytelling, and presentation skills
  • Strong client presence with the ability to articulate ideas confidently and drive strategy forward.
Benefits
  • We’re a remote-first team, giving you the flexibility to work from wherever you do your best work
  • 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year
  • Annual Learning & Development budget to invest in your skills.
  • Annual bonus scheme to recognise great work
  • Healthcare coverage for US-based team members
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign strategy developmentaudience profilingcontent formatsperformance KPIsmeasurement frameworksdata analysismarket researchtrend trackingbrief writingstorytelling
Soft Skills
collaborationcommunicationclient relationship managementstrategic thinkingpresentation skillscreativityadaptabilityinsight generationproblem-solvingleadership