KWS Group

CRM & Marketing Specialist

KWS Group

full-time

Posted on:

Location Type: Office

Location: Roye • France

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About the role

  • Support the sales teams in adopting and using Salesforce in their daily activities
  • Shift the CRM from a historical perspective to a forward-looking approach (pipeline, market potential, farmer-level view)
  • Structure, enrich and ensure the reliability of databases (farmers, farms, acreage, potential)
  • Manage data quality, reporting and GDPR compliance
  • Set up and monitor marketing campaigns (segmentation, activation)
  • Act as the interface with the Group (notably Germany) and align sales and marketing practices

Requirements

  • Significant experience in a CRM, business, sales & marketing role or in change management
  • Strong appetite for fieldwork and close collaboration with sales teams
  • Proven ability to engage stakeholders, persuade and drive changes in practices
  • Business-oriented (sales & marketing), pragmatic and results-driven
  • Sensitivity to data quality and data utilization, with a concrete, operational approach
  • Comfortable working in a cross-functional and matrixed environment
  • Fluent in French and English
Benefits
  • A key shaping role with a high level of autonomy
  • A strategic position at the interface of marketing, sales and data
  • Direct impact on commercial and marketing performance
  • A rewarding experience at the heart of business, data and people-related challenges
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Salesforcedata quality managementreportingGDPR compliancemarketing campaign managementdata analysisdatabase management
Soft Skills
stakeholder engagementpersuasionchange managementcollaborationresults-drivenbusiness-orientedoperational approach