Performance Marketing Strategist

Kustomer

Performance Marketing Strategist managing scalable paid acquisition systems for Kustomer, the leading conversational CRM platform. Collaborate with Sales and RevOps to drive measurable pipeline impact.

Posted 5/6/2026full-timeNew York City • New York • 🇺🇸 United StatesSeniorLead💰 $120,000 - $170,000 per yearWebsite

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Designing and building scalable acquisition systems across paid, organic, and lifecycle channels
Strategic and repeatable delivery of consistent MQL pipeline
Developing automated workflows for campaign creation, optimization, and reporting using APIs and AI tools
Creating high-velocity experimentation frameworks across ads, landing pages, and funnel conversion points
Leveraging LLMs and AI tools to generate, test, and iterate on ad creatives and messaging at scale
Building and maintaining marketing data pipelines (e.g., connecting CRM, product data, and ad platforms)
Analyzing funnel performance, attribution, and conversion trends
Partnering with RevOps, Sales, and Product to improve lead quality, routing, and conversion rates
Optimizing conversion rates across the website and key funnel steps (visitor → lead → opportunity)
Identifying and testing new acquisition channels, including emerging AI-native platforms
Supporting and enhancing signal-based and intent-driven marketing programs

Requirements

What you’ll need

7+ years of experience in performance marketing or demand generation in B2B SaaS
Depth of expertise in traditional and breakthrough demand generation principles and practices, including but not limited to PPC, Outbound, Email, CRO, SEO, how to reach the right audience, and campaign measurement and optimization
Experience working with AI-forward products or marketing AI-driven solutions
Proven track record of driving pipeline and revenue (not just leads) from paid channels
Deep understanding of attribution, funnel metrics, and B2B buying journeys
Experience managing agencies and cross-functional stakeholders
Creativity and problem-solving skills – you have the ability to come up with new and innovative ideas for marketing campaigns, as well as solve problems that may arise during the execution of marketing campaigns using new technologies
Strong analytical skills and comfort working with performance data and reporting tools
Familiarity with marketing tech stacks such as HubSpot, Salesforce, Clearbit, Apollo, Navattic, and Asana
Experience experimenting with and using AI tools for campaign optimization, creative generation, and workflow automation
Excellent communication and collaboration skills
Experience in CX and/or AI-native SaaS companies
Experience with CRO and landing page optimization
Familiarity with intent-based or signal-driven marketing.

Benefits

Comp & perks

Kustomer offers an array of benefits including competitive salaries and stock options.
In the U.S. we offer 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, and a generous vacation policy; in the UK we also offer pension, supplemental health insurance and other perks.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingdemand generationPPCOutbound marketingEmail marketingCROSEOcampaign measurementattributionfunnel metrics

Soft Skills

creativityproblem-solvinganalytical skillscommunication skillscollaboration skills