Kustomer

Head of Digital and Content Marketing

Kustomer

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • As Head of Digital and Content Marketing, you will report to the CMO and define and lead the strategy, vision, execution, and evolution of our digital presence, content ecosystem, and social media engagement.
  • You will build, mentor, and scale a high-performance team across digital, content and social media.
  • You are the strategic voice for how our brand story is told in the digital space, across owned, earned, and paid channels and are accountable for measurable business impact (brand awareness, demand generation, customer retention) via content and social.
  • You will partner cross-functionally with marketing, product, and sales and other stakeholders to ensure integrated, on-brand, high-impact digital storytelling.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
  • 12+ years in demand generation or digital marketing, with a proven track record in SaaS or technology environments.
  • 5+ years of management experience.
  • Proven demand marketing executive with 10+ years building and executing multi-channel go-to-market strategies.
  • Expertise in scaling B2B SaaS demand engines through multiple revenue stages in mature markets.
  • Extensive experience engaging global enterprise, mid-market, and SMB customers across complex buying organizations; CRM/Customer Support industry experience is a plus.
  • Strategic and data-driven thinker skilled at setting objectives, designing scalable solutions, and continuously optimizing demand funnels across regions, segments, and business lines.
  • Strong cross-functional leader with a results-driven mindset, clear communication style, and a bias for action.
  • Deep understanding of digital channels, including SEO, SEM, social media advertising, and email marketing.
  • Proficient with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
  • Hands-on experience with ABM strategies and tools (e.g., Demandbase, 6Sense).
  • Exceptional communicator and collaborative leader with a talent for fostering high-performance teams.
Benefits
  • Kustomer offers an array of benefits including competitive salaries and stock options.
  • In the U.S. we offer 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, and a generous vacation policy; in the UK we also offer pension, supplemental health insurance and other perks.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingdemand generationmulti-channel go-to-market strategiesB2B SaaS demand enginesSEOSEMsocial media advertisingemail marketingABM strategiesdata-driven decision making
Soft Skills
strategic thinkingleadershipcommunicationcollaborationresults-driven mindsetmentoringteam buildingcross-functional leadershipobjective settingproblem solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBAadvanced degree