ABM Manager
Kustomer
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Partnering with Digital, Field Marketing, Sales, and BDR teams to develop targeted ABM programs that engage champions, influencers, and executive decision-makers within key accounts.
- Owning end-to-end enterprise ABM program execution, including strategy, goal setting, budgeting, account selection/list management, campaign planning, asset development, follow-up orchestration, and reporting.
- Executing multi-channel ABM campaigns against top global accounts, leveraging both 1:1 and 1:few programs.
- Collaborating with Sales and BDRs to ensure coordinated outreach, account insights, and program alignment throughout the funnel.
- Using data to monitor performance, surface insights, and optimize campaigns to increase engagement, pipeline contribution, and conversion.
- Testing and evolving ABM tactics over time to continuously improve how we identify, reach, and influence target accounts.
Requirements
- 5+ years of demand generation and/or field marketing experience within B2B SaaS.
- Strong verbal, written, and cross-functional communication skills.
- Deep experience with HubSpot, Salesforce, 6sense, or similar ABM and marketing automation platforms (strongly preferred).
- Demonstrated success building and scaling ABM programs and implementing a modern enterprise marketing playbook.
- Ability to strategically evolve ABM tactics over time, balancing experimentation with repeatable processes.
- Hands-on experience running multi-channel campaigns that directly drive pipeline, including list building and targeting, webinars and digital events, personalized landing pages, account-based ads, direct mail, paid social, and other modern ABM channels.
Benefits
- Kustomer offers an array of benefits including competitive salaries and stock options.
- In the U.S. we offer 100% healthcare coverage.
- 401K.
- WiFi and Mobile reimbursement.
- A generous vacation policy.
- In the UK we also offer pension, supplemental health insurance and other perks.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationfield marketingaccount-based marketing (ABM)campaign planningasset developmentperformance monitoringpipeline contributionconversion optimizationlist buildingmulti-channel campaigns
Soft skills
verbal communicationwritten communicationcross-functional communicationstrategic thinkingcollaborationproblem-solvingadaptabilitycreativityinsight generationtactical evolution