Kuda

Senior Performance Marketer

Kuda

full-time

Posted on:

Location Type: Hybrid

Location: Lagos • Nigeria

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Job Level

Senior

About the role

  • Develop clear acquisition plans that align with broader business and marketing goals.
  • Manage multiple workstreams simultaneously, ensuring campaigns are delivered to a high standard and on time.
  • Understand how creative, channel strategy, targeting and measurement come together to drive overall results.
  • Incorporate input from Product Marketing, Creative, Analytics and other stakeholders into decision-making.
  • Execute and optimise acquisition campaigns across paid social, search, programmatic and other relevant channels.
  • Analyse campaign and channel performance data to identify trends, insights and opportunities for improvement.
  • Make data-informed recommendations to improve efficiency, volume and user quality.
  • Support App Store Optimisation (ASO) initiatives to improve visibility and conversion across app stores.
  • Design and run structured experiments across creatives, audiences, bidding strategies and formats.
  • Work with teammates to test and adopt better ways of working as the business evolves.
  • Adapt plans quickly in response to performance signals, platform changes or shifting priorities.
  • Stay up to date with industry trends, platform updates and regulatory changes relevant to performance marketing.
  • Work closely with Creative and Communications teams to ensure performance activity is aligned with broader messaging and audience strategy.
  • Tailor channel and audience approaches in increasingly nuanced ways as insights deepen.
  • Share learnings, best practices and insights with the wider team.
  • Contribute to a culture of openness, collaboration and continuous improvement.

Requirements

  • 7+ years experience in performance marketing, growth or a related role.
  • Proven ability to plan and execute multi-faceted marketing initiatives that deliver against business goals.
  • Strong analytical skills, with experience using campaign or channel data to inform decisions.
  • Solid understanding of paid acquisition fundamentals, including targeting, bidding, creative testing and funnel optimisation.
  • Experience using mobile app analytics or attribution tools such as Mixpanel, AppsFlyer or similar.
  • Ability to tailor creative and channel approaches to different audiences and objectives.
  • Comfortable collaborating cross-functionally and incorporating multiple perspectives into your work.
  • Curious, adaptable and proactive, with a desire to keep learning and improving.
Benefits
  • A great and upbeat work environment populated by a multinational team
  • Pension
  • Career development & growth
  • Competitive annual leave plus bank holidays
  • Competitive paid time off (Parental, Moving day, Birthday, Study leave etc)
  • Group life insurance
  • Medical insurance
  • Well-fare package (Wedding, Compassionate and etc)
  • Perkbox
  • Goalr - employee wellness app
  • Award winning L&D training
  • We are advocates of work-life balance, working in a hybrid in office schedule
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketinggrowth marketingcampaign analysischannel strategytargetingbidding strategiescreative testingfunnel optimisationApp Store Optimisationdata-informed recommendations
Soft Skills
analytical skillscollaborationadaptabilitycuriosityproactivitycommunicationdecision-makingcontinuous improvementopennessteamwork