Role Overview: Kubicki Draper’s Miami office is seeking a Marketing Coordinator to support our website management and social media efforts, with some administrative support for marketing and business development. We’re looking for a digital-savvy, detail-oriented team player who is proactive, organized, and comfortable balancing creative digital work with occasional clerical tasks in a fast-paced environment.
Your Day-to-Day
Marketing Support
Assist in creating and formatting marketing materials such as pitch books, PowerPoint presentations, and client communications.
Draft and edit email alerts, event invitations, newsletters, and press releases.
Help maintain dashboards/calendars for events and business development activities.
Update client and prospect contact records to ensure accurate marketing lists.
Conduct research on clients and prospects to support marketing efforts.
Social Media Management
Support the planning, creation, and execution of social media campaigns.
Manage and schedule posts across firm social media channels.
Monitor engagement and provide reporting on campaign performance.
Website Management
Maintain and update the firm’s WordPress-based website with new content, attorney bios, news, and publications.
Enhance the website’s functionality and user experience using WordPress plugins.
Assist with website improvement projects and troubleshoot as needed.
Apply SEO best practices to improve search engine visibility.
Requirements
What You Bring
Education & Experience
Bachelor’s degree (B.A. or B.S.) and at least two or more years of marketing experience.
Experience within a law firm environment a plus.
Strong written and verbal communication skills.
Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Design & Content Tools
Proficiency in Microsoft Office Suite (especially PowerPoint and Excel).
Familiarity with Canva, Adobe Creative Suite, and other design tools.
Experience with email campaign platforms such as Constant Contact.
Knowledge of Zoom and other webcast platforms.
Social Media
Experience managing social media platforms for business.
Proficient in Hootsuite and/or similar social media management tools.
Understanding of social media strategies and campaign execution.
Website & SEO
Proficiency in WordPress with experience updating and maintaining websites.
Familiarity with WordPress plugins and website optimization techniques.
Knowledge of SEO best practices to improve search visibility.
Organization & Research
Exceptional organizational skills and attention to detail.
Strong internet research skills.
Experience maintaining databases, mailing lists, and dashboards.