Key Account Manager, Convenience & E‑Commerce

Krombacher USA

Key Account Manager managing Krombacher's convenience, e-commerce, and new channels. Driving strategic development and maintaining partnerships across sales channels.

Posted 7/11/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales strategy development and execution across convenience channels, with a strong focus on profitability and performance analysis. Proven ability to manage key accounts and implement customer-specific concepts in the beverage and FMCG sectors.

Highest-signal resume keywords

Sales Strategy DevelopmentKey Account ManagementAnalytical Understanding of KPIsNegotiation SkillsCustomer Profitability Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExperienceProfitability ManagementAssortment StrategyPromotion PlanningCustomer Budget Management

Soft Skills

Negotiation SkillsPartnership-Oriented Customer Approach

Tools & Technologies

MS OfficeCRM SystemsDigital Sales Tools

Certifications & Qualifications

Degree in Business AdministrationBetriebswirtHandelsfachwirt

Industry Keywords

Grocery RetailBeverage IndustryConsumer GoodsFMCGTravel RetailE-commerce

About the role

Key responsibilities & impact

Responsibility for convenience channels, including Travel Retail, e‑commerce and new channels
Drive the strategic development of collaboration across all relevant sales channels
Responsible for sales, profitability and volume for Krombacher (including all variants) as well as Schweppes
Conduct annual review meetings and ensure consistent implementation of central agreements
Responsible for listings, assortment strategies and promotion plans
Manage customer budgets and analyze sales-out and performance KPIs
Develop customer-specific concepts and ensure successful implementation

Requirements

What you’ll need

Degree in business administration or commercial vocational training with an additional qualification (e.g., Betriebswirt / business economist, Handelsfachwirt / certified retail specialist)
At least 5 years of relevant sales experience in grocery retail (LEH), ideally in the beverage or consumer goods (FMCG) industry
Experience managing key accounts, particularly in online and travel retail, is desirable
Strong negotiation skills, proven closing ability and a partnership-oriented customer approach
Strong analytical understanding of KPIs and customer profitability
Willingness to travel and confident use of MS Office, CRM systems and digital sales tools

Benefits

Comp & perks

Free beverages from the product range — up to 540 liters per year
Company car with private use
Occupational pension scheme
Discounts in the Krombacher shop
Engaging on‑site onboarding in Krombach
Employee app with company news and a strong collegial network
Modern IT infrastructure with an in‑house CRM system
Company parties, summer festival, anniversary celebrations, family day and team events