Kreuzfahrtberater GmbH

CRM & Email Marketing Manager – m/f/d

Kreuzfahrtberater GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Hamburg • Germany

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About the role

  • Planning and implementing multi-stage, automated email campaigns across the customer journey
  • Creating and designing newsletters, including smart image editing
  • Segmenting and personalizing customer communications
  • Developing and executing A/B tests to optimize key KPIs
  • Analyzing conversion, reactivation and retention rates
  • Analyzing all customer touch points (CTPs) across the customer lifecycle
  • Conceptual redesign of the customer club / customer login
  • Ownership of the preference center as well as opt-in and opt-out processes
  • Driving and defining requirements for the further development of the CRM infrastructure and the use of complementary communication tools such as chat and WhatsApp

Requirements

  • Solid knowledge in CRM, email marketing, e‑commerce and/or campaign management
  • Experience designing and implementing target-group-specific campaigns
  • Strong understanding of CRM automation and KPI-driven performance analysis
  • Strong language skills in German and English
  • Confident handling of complex customer data and segmentation models
  • Experienced in using tracking/analytics tools (e.g. Google Analytics, Matomo)
  • Strong analytical skills and the ability to understand complex relationships
  • Empathetic observation of customers and a good sense for customer needs
  • Enthusiasm for the world of tourism and cruises
Benefits
  • Office located in the heart of Hamburg, near the central station
  • Permanent full-time position (40 hours/week)
  • Up to 3 days of home office per week
  • 30 days of vacation per year
  • Company pension contribution above the statutory level
  • Subsidy for the Deutschland-Ticket
  • Discounted access to “EGYM Wellpass” (fitness & wellness)
  • Team budget for shared events
  • Discounted cruises for you and your family as well as additional travel-industry benefits
  • Participation in ship viewings and events hosted by our shipping partners
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMemail marketinge-commercecampaign managementA/B testingKPI analysiscustomer segmentationcustomer data analysissmart image editingcustomer lifecycle analysis
Soft Skills
strong analytical skillsempathetic observationcustomer needs understandinglanguage skillscommunication skills