Kreuzfahrtberater GmbH

Marketing

• Close coordination with the CCO and Marketing to implement the overall commercial strategy
• Identification and exploitation of competitive advantages to optimize our margins, capacity utilization, and commercialization concepts
• KPI-driven planning and management of sales and commercialization strategies across the entire product portfolio
• Responsibility for target-group-specific implementation of shipping line initiatives
• Ensuring attractive terms and the best possible rates with our shipping line and key account partners
• Increasing B2B revenues in close cooperation with our shipping line and key account partners
• Analysis of market, competitor, and demand developments to identify growth and profitability potential
• Development and implementation of trade marketing and campaign strategies
• Monitoring, analysis, and evaluation of shipping line campaign performance across all marketing and sales channels, including deriving recommendations for optimization
• Building and maintaining our strategic partnerships and active networking (e.g., business travel, attendance at partner events / annual meetings / quarterly alignments / trade fairs, etc.)

Trade Marketing Manager

Consultant

• Advising and supporting prospective clients and customers on cruises
• Preparing tailored travel offers and packages
• Booking and managing cruises and related travel services
• Maintaining customer relationships and building a base of regular clients
• Collaborating with cruise lines and other tourism partners

Cruise Consultant – Tourism Clerk / Travel Agent

Email Marketing Manager

• Planning and implementing multi-stage, automated email campaigns across the customer journey
• Creating and designing newsletters, including smart image editing
• Segmenting and personalizing customer communications
• Developing and executing A/B tests to optimize key KPIs
• Analyzing conversion, reactivation and retention rates
• Analyzing all customer touch points (CTPs) across the customer lifecycle
• Conceptual redesign of the customer club / customer login
• Ownership of the preference center as well as opt-in and opt-out processes
• Driving and defining requirements for the further development of the CRM infrastructure and the use of complementary communication tools such as chat and WhatsApp

CRM & Email Marketing Manager – m/f/d

Account Manager

• Actively shape the company’s overall commercial strategy together with the CCO
• Work closely with the CCO and Marketing to implement the strategy
• Identify and leverage competitive advantages
• Plan and manage sales and marketing strategies based on key performance indicators
• Responsible for implementing shipping partner initiatives tailored to target audiences
• Analyze market, competitor and demand developments to identify growth and revenue opportunities
• Build and maintain strategic partnerships and actively network

Key Account Manager, B2B

• Advise and support prospective clients and customers on cruise travel
• Create tailored travel offers and packages
• Book and manage cruises and associated travel services
• Maintain customer relationships and develop a base of repeat clients
• Cooperate with cruise lines and other travel industry partners

Cruise Consultant, Travel Agent – Cruises

Controller

• Support in operational controlling processes (e.g., monthly closings, forecasts, budget planning and cash flow analyses)
• Preparation of reports on company KPIs and cost structures
• Analysis of variances and derivation and preparation of recommended actions
• Participation in the creation and further development of our internal reporting
• Close cooperation with the Head of Finance, Accounting and Group Controlling (UK) in day-to-day operations
• Support in the digitalization and further development of our controlling and business processes

Junior Business Controller

• Support the company in financial management
• Optimize internal reporting
• Digitize and increase the efficiency of processes
• Operational implementation of controlling processes
• Prepare (short-term) analyses of company KPIs and cost structures
• Analyze variances and derive recommended actions
• Create and further develop internal reporting
• Work closely with the Head of Finance / Accounting / Group Controlling (UK)

Business Controller

• Drive data‑driven revenue growth through targeted communications to boost customer retention
• Plan and implement multi‑stage, automated email campaigns across the customer journey
• Analyze and continuously optimize email marketing campaigns
• Design and conceptualize newsletters, including smart image editing
• Segment and personalize customer communications
• Develop and run A/B tests to optimize relevant KPIs
• Analyze conversion, reactivation and retention rates
• Analyze all customer touchpoints across the customer lifecycle
• Responsible for the preference center as well as subscribe/unsubscribe processes
• Drive and define requirements for the further development of the CRM infrastructure